People at dao kaprika

DAO kaprika is building a new category at the intersection of media, AdTech, and Web3. What’s unique is the real-world distribution: we don’t fight for attention online — we control it in physical spaces. Restaurants, bars, and hotels become programmable media surfaces with built-in monetization. The team combines experience in content, advertising, and infrastructure, with a clear focus on scalability. The model is already validated in one market and designed for global rollout. There’s a strong sense of timing here: offline attention remains largely unstructured, while brands are actively searching for new channels beyond saturated digital feeds. DAO kaprika is positioned to become the infrastructure layer for this shift — turning everyday spaces into revenue-generating media networks.

ROMAN LUKYANCHIKOV

Founder & CEO