Cycling Cities careers
Crooze is a fitness app by Cycling Cities to accelerate cycling by rewarding every kilometer of cycling, building, and nurturing a cycling ecosystem with the aim to get more people to cycle and people to cycle more. It rewards people in the form of carbon credit coins (cc coins) with which they can claim various rewards. It brings all the stakeholders- cyclists, cycling clubs, cycle stores, SmartCities (government), and all brands and businesses together like sports and fitness brands, healthy F&B, cafes, beauty & wellness, healthcare, transport, corporates, and CSRs.
Cyclists will know their carbon saved, be part of local & national communities, leaderboards, rides & events, challenges, community/commute bonuses, expert advice, nudges and motivational stories, cycling news, etc. We have done a successful mobile app pilot (POC) in Sept 2018-March 2019. More than 5 lakh kilometers recorded & around 1200 pilot users across India with 20+ offline & online partner brands for rewarding.
Because Bicycle is a simple solution to the world's most complex problems.
We are getting more people to cycle and people to cycle more by incentivizing (using behavioural economics). We are adding more social and hygiene features which are helping create the ecosystem and increasing the user stickiness to the app platform and hence more engagement together with getting all the stakeholders together on a common platform for win-win.
Cyclists will know their carbon saved, be part of local & national communities, leaderboards, rides & events, challenges, community/commute bonuses, expert advice, nudges and motivational stories, cycling news, etc. We have done a successful mobile app pilot (POC) in Sept 2018-March 2019. More than 5 lakh kilometers recorded & around 1200 pilot users across India with 20+ offline & online partner brands for rewarding.
Because Bicycle is a simple solution to the world's most complex problems.
We are getting more people to cycle and people to cycle more by incentivizing (using behavioural economics). We are adding more social and hygiene features which are helping create the ecosystem and increasing the user stickiness to the app platform and hence more engagement together with getting all the stakeholders together on a common platform for win-win.
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Nikita Lalwani
Engineer by profession & cycling advocate by Heart
Founder at Cycling Cities(Crooze App),First Bicycle Mayor from India
Bringing cycling back into mainstream using technology, Behavioural economics & forming communities for India & developing nations
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