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B2B SaaS platform bringing the loyalty industry into the 21st Century1-10 Employees
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B2B SaaS platform bringing the loyalty industry into the 21st Century
Currency Alliance is the Big Data and SaaS technology company that operates the most modern and flexible loyalty currency management platform (in the Cloud). Merchant partners are using our platform to network with other companies to issue their loyalty currency in a broader coalition, enable their currency to be exchanged with other leading loyalty currencies, and extend the functionality of legacy systems.

Each partner retains full control over which features they enable, as well as full control over their currency, their partnerships, exchange rates, and issuance/redemption rules - and manages this through an intuitive portal.

The future of loyalty marketing will be based on fewer loyalty currencies that are available from many more merchants; and, a marketplace that allows brands to deliver more value to their customers in a digital environment controlled by them. Currency Alliance enables both.
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Jordi Arias
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Charles Ehredt
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30+ years experience helping companies align business processes/teams/technology with clearly defined business strategy. Private Equity investor in 23 entities.
Valuation

$7.5M

Funded over

5 rounds

Latest round

Seed (Mar 2020)

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