Croma careers

Croma is an news analytics platform that helps news editors, journalists and audience managers make smarter decisions base on real time social distribution data.

The nature of the problem: 78% of all sharing on Social Networks is done through copy-pasting and 63% of people find out about news on their social networks. Publishers just don’t know what’s going on with their published content in the wild - being distributed across multiple networks in real time.

Croma solves this problem by connecting the publisher website with social network API’s so they can surface which stories are trending before they create a post on social. Even more, it helps them monitor the lifespan of an article through out the day so they can reach their biggest potential audience.

That gives news organizations like The Huffington Post and the BBC the information they need to maximize the reach of each story they publish and understand how their overall performance compares against competing publications.