Cred careers

We help banks profile customers in order to understand their backgrounds, interests, life stage, and more - and then match equities to each individual to form a "personalized" investment suggestion.
The "personalized" section of the portfolio is then used by banks to help them offer a more personalized investment portfolio to each unique retail customer.

Similar to the way Facebook offers more relevant adverts based on each unique user's history and characteristics (leading to higher CTR), we help investment institutions offer more relevant portfolios.