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Cou Cou is re-defining daily, sustainable underwear for the new generation of women1-10 Employees
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Cou Cou is re-defining daily, sustainable underwear for the new generation of women
Cou Cou is a female founded, purpose-driven, impact brand, redefining daily underwear for a new generation of women by bridging the gap between our lingerie and underwear drawer. Our mission is to reclaim the narrative of our intimates and celebrate our embodied female experience, everyday.

Our Core Collection of seasonless, classic styles, redefined dismantle the dichotomy between fast-fashion granny pants and stuffy, lace lingerie -- which, for too long, have implied that for women, comfort and beauty are mutually exclusive. Our elevated, intimate essentials (sustainably made with 100% GOTS Organic Cotton) pave an entirely new category of underwear: One that no longer requires us, as women, to compromise comfort for confidence, design or sustainability.

With a multi-pack focus, omnichannel distribution strategy, customer-centric development and unapologetically value-based & community driven brand, we intend to become the go-to option for women’s premium, daily intimate essentials.

We intend to be the go-to premium, sustainable daily underwear option for the new generation of women (the Glossier of daily underwear), through an unapologetically value-based & community driven brand, customer-centric development and a multi-pack focused, omni-channel distribution strategy.

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