- B2C
- Scale StageRapidly increasing operations
- 4.3Highly ratedCare/of is highly rated on Glassdoor, with 4.3 out of 5 stars
- 4.4Strong LeadershipEmployees rate Care/of 4.4/5 on Glassdoor for faith in leadership
- Website
- Locations
- Company size
- 51-200 people
- Total raised
- $42.2M
- Markets
Care/of careers
Build a personalized daily vitamin pack with honest guidance and better ingredients.
Care/of launched in 2016 as a new wellness brand here to help people live healthier. We offer personalized vitamins & supplements, but we’re not your average supplements brand. Forget the confusing vitamin aisle or the late-night supplements infomercial - we’re creating something different.
We make our own line of products, including vitamins, minerals, probiotics, and more, and offer them online via a convenient monthly subscription. Our technology makes it possible for customers to get personalized supplements, tailored for their diet, health goals, and lifestyle, in customized daily packs.
Our aim is to help people feel empowered and make the right choices for their health, and to make it brilliantly easy, too.
Care/of launched in 2016 as a new wellness brand here to help people live healthier. We offer personalized vitamins & supplements, but we’re not your average supplements brand. Forget the confusing vitamin aisle or the late-night supplements infomercial - we’re creating something different.
We make our own line of products, including vitamins, minerals, probiotics, and more, and offer them online via a convenient monthly subscription. Our technology makes it possible for customers to get personalized supplements, tailored for their diet, health goals, and lifestyle, in customized daily packs.
Our aim is to help people feel empowered and make the right choices for their health, and to make it brilliantly easy, too.
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Craig Elbert
Akash Shah
Co-Founder @take-care-of • Co-Founder @Hometeam • Co-Founder @Spur • Chief of Staff @Kony • VC at @Insight Partners • Studied @Wharton School
Total raised
$42.2M
Funded over
3 rounds
Latest round
Series B (Aug 2018)
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