Care/of company logo
Healthy doesn't have to be hard. We make it easy51-200 Employees
  • B2C
  • Scale Stage
    Rapidly increasing operations
  • 4.3
    Highly rated
    Care/of is highly rated on Glassdoor, with 4.3 out of 5 stars
  • 4.4
    Strong Leadership
    Employees rate Care/of 4.4/5 on Glassdoor for faith in leadership
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Care/of careers

Healthy doesn't have to be hard. We make it easy
Build a personalized daily vitamin pack with honest guidance and better ingredients.

Care/of launched in 2016 as a new wellness brand here to help people live healthier. We offer personalized vitamins & supplements, but we’re not your average supplements brand. Forget the confusing vitamin aisle or the late-night supplements infomercial - we’re creating something different.

We make our own line of products, including vitamins, minerals, probiotics, and more, and offer them online via a convenient monthly subscription. Our technology makes it possible for customers to get personalized supplements, tailored for their diet, health goals, and lifestyle, in customized daily packs.

Our aim is to help people feel empowered and make the right choices for their health, and to make it brilliantly easy, too.
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Craig Elbert
Avatar for Craig Elbert
Akash Shah
Avatar for Akash Shah
Co-Founder @take-care-of • Co-Founder @Hometeam • Co-Founder @Spur • Chief of Staff @Kony • VC at @Insight Partners • Studied @Wharton School
Total raised

$42.2M

Funded over

3 rounds

Latest round

Series B (Aug 2018)

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