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Addressable Advertising to Digital Signage
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Addressable Advertising to Digital Signage
Bulzi has launched the world's first addressable ad network for digital signage, which is a $2B US ad spend segment. Picture Online circa 1998 only without DoubleClick… that is the Digital Signage industry today. Bulzi leverages billions of mobile phone location records to generate real-time anonymous demographic profiles of consumers exposed to the digital signs, and serves hyper-targeted ads based on these profiles.
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