Bottle careers

If we want to encourage more local food merchants, then we need to help food entrepreneurs build strong & durable businesses. "Strong" means food, kitchen, & delivery costs don't kill the business. "Durable" means there's a loyal base of customers who order consistently & repeatedly. The best way to build a strong & durable food business is to:

-Take orders ahead of time to cut down on food waste & labor cost
-Offer pick-up & delivery to skip expensive leases
-Get customers ordering regularly & consistently to maximize revenue

The best way to take orders ahead of time, offer pick-up & delivery, & get customers repeatedly is by operating a membership-based food business. Memberships lock in loyal customers, facilitate pre-orders, & simplify the logistics. Thus, Bottle's 4-year plan:
- Unlock memberships for local food businesses
- Help people find and join those local food businesses
- Bring down the cost of supplies, delivery, routing & marketing using density