BluStarr careers

Women are no longer content just watching from the sidelines. And as far as XSports (land based action sports) are concerned, recent research has identified 18-34 year old females as the fastest growing segment of participants and fans in the lucrative billion-dollar industry.

Women typically spend 3x more on apparel, and are 2x more brand loyal then men but there's still not a true women's lifestyle brand in the industry. The men's apparel companies in the industry with women's sub lines (Fox) typically view the female athletes and fans as "Trophy Girls" who are just there to watch the boys and design their apparel accordingly.

With that in mind BluStarr is developing the first truly empowering women's lifestyle apparel brand designed for the 18-34 year old generations who identify with the sport. We were the first casual wear brand to exclusively sponsor top female athletes and we have steadily grown a loyal fan following along with substantial brand equity since 1998.