Bllip careers
The Problem
"Many wine consumers are overwhelmed by the number of wines available to them in a retail store. At the same time, most wine buyers want to make a quick decision."
- Australian Wine Research Institute, 2009
The Solution
Bllip is an augmented reality app that instantly provides shoppers with product information using image recognition to reduce purchasing risk by up to 80%.
The Market
$292B: Global wine market (2014 Report Linker)
11% Growth (2012 Silicon Valley Bank)
50%: Increase in imported wines to America since 2001 (Silicon Valley Bank)
2010: US overtakes France as the largest wine consumer (2011 Wine Institue)
3 Gallons: wines consumed per capita in 2011 (US Adults)
The Traction (January 1, 2014 soft launch)
20,000: Email list
35%: Email open rate
2.6%: Ave. Conversion (subscribers)
$8K: Lean Burn Rate
$0: Marketing Budget
"Many wine consumers are overwhelmed by the number of wines available to them in a retail store. At the same time, most wine buyers want to make a quick decision."
- Australian Wine Research Institute, 2009
The Solution
Bllip is an augmented reality app that instantly provides shoppers with product information using image recognition to reduce purchasing risk by up to 80%.
The Market
$292B: Global wine market (2014 Report Linker)
11% Growth (2012 Silicon Valley Bank)
50%: Increase in imported wines to America since 2001 (Silicon Valley Bank)
2010: US overtakes France as the largest wine consumer (2011 Wine Institue)
3 Gallons: wines consumed per capita in 2011 (US Adults)
The Traction (January 1, 2014 soft launch)
20,000: Email list
35%: Email open rate
2.6%: Ave. Conversion (subscribers)
$8K: Lean Burn Rate
$0: Marketing Budget
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