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Increasing game industry profits by optimizing distribution through behavioral targeting
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Increasing game industry profits by optimizing distribution through behavioral targeting
BitPollen helps developers, distributors and advertisers identify and monetize high value players so that they can focus their acquisition efforts on the people who will give the greatest return.

By profiling players across multiple games and platforms, we give developers and distributors the leads and products they need to effectively monetize each individual user in the way that they are most likely to spend.

BitPollen: Bee Effective
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Simar Bal
Avatar for Simar Bal
COO/co-founder @BitPollen, Inc. - automated and actionable analytics. In gaming since 2003, over 25 console, mobile, and social games. B.S. Physics UCSC
Dani Zuniga
Avatar for Dani Zuniga
Co-Founder and CEO of @BitPollen. Math focused entrepreneur. Experience in social games since 2008 and in games since 2003.
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