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We are the first ever 100% customer and employee-owned eCommerce platforms1-10 Employees
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We are the first ever 100% customer and employee-owned eCommerce platforms
Betterfly is the first step in creating a more equitable marketplace in which a new form of consumerism allows us to buy from ourselves, give in greater amounts, and fully trust in the products we consume. This innovative corporate structure whose ownership and growth are shared and directed by its customers ensures that we together are responsible to hold brand quality, price, distribution, and social and environmental awareness to a higher standard. When we work together, we can all live better.

Our customers benefit from free or low-cost shipping, special prices, exclusive deals and more. But they also reap the benefits from owning the company from which they shop. With every purchase made at Betterfly, a significant contribution is made to a charity of the customer’s choosing — a giveback percentage far greater than most other large ecommerce sites.Every product offered at Betterfly is rigorously reviewed for quality.
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