BeSure careers

Problem:
Facial care is confusing for many consumers. They neither know what their skin needs nor how to evaluate cosmetics. To do so, they would have to know dozens of chemical relationships and thousands of ingredients - far too much effort and intransparent for consumers, who instead rely on packaging design and price, for example. Instead of providing objective advice, cosmetics companies invest up to 65% of sales in promoting their own products in order to increase their visibility in the cut-throat competition.

Solution:
BeSure shines a light on the cosmetics industry and empowers consumers to buy facial care based on objective criteria instead of emotional advertising. Individual matching of skin needs and cosmetics transforms confusion into clarity on the consumer side and increases visibility on the brand side through precise targeting. Follow-up tests optimize the recommendations with machine learning.

Product:
1️⃣ Our cosmetic decoding algorithm analyzes the properties of cosmetics, makes them comparable, and the app tells users which products match their individual skin needs - all on an independent platform.

2️⃣ Our skin decoding algorithm is based on a comprehensive flowchart including all biochemical processes and causes leading to different complexions. It analyzes the users skin and finds out what cosmetic properties it needs.

Status:
We have raised 151000 € and are in the Seed-phase. We launch in early 2023 and are currently refining the user experience while expanding our team.

Join our team and help consumers get out of the cosmetics jungle.