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An AI agenda tha optimizes physical activity to your busy schedule with custom adventures1-10 Employees
  • Early Stage
    Startup in initial stages
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Jobs at Behale

*Our Culture* At Behale, the essence of our culture is wellbeing of all our stakeholders. Our core values are autonomy, competence and empathy. The wellbeing of our employees is first and foremost. For example, Wednesday is our "personal wellness days" where the primary priority for employees is to get a long movement (or personal development) session accomplished. Our governance is aimed at cultivating participative decision-making and strategies, so that everyone in the company has a voice by design - not as an afterthought. *Our Mission* The fitness industry is broken ? It thrives on our inactivity. Unused gym memberships, unrealistic body images and useless gadgets clutter our lives and feeds. From superstar athletes to Instagram influencers, the image of the “fit” person is distorted and borderline unhealthy. It only applies to 1% of the population, leaving the rest of us feeling guilty, inadequate and ugly. Through decades of intensive marketing, the fitness industry has made us believe that we needed that six-pack and thin waistline to be healthy and attractive. That’s a lie. This has an ugly consequence: we’re incentivized to think that skipping a workout is a sin and, so we feel guilty for not keeping up with our exercise routine. Ultimately, this feeling of guilt manifests as negative self-talk and anxiety, making it even harder to stick to a movement habit. We believe that we need a revolution in how we move in the world ?‍♂️  It's time for a drastic change within the fitness industry. It’s time to move on from our obsession with six-packs and weight loss in the short term, and to focus instead on making people feel better and get healthier in the long term. It’s time for us to forget about fitness and, instead, welcome movement into our lives. It’s time for all of us to work together to bring back movement into our lives. It's time to move.

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