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Baby Barista company logo
Parenting is hard enough, formula should be simple1-10 Employees
  • B2C
  • Early Stage
    Startup in initial stages
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Baby Barista careers

Parenting is hard enough, formula should be simple
Baby Barista is changing the infant formula feeding experience.

Parents spend up to 2 hours every day preparing bottles. Preparing one bottle is tedious, inconsistent, and unreliable while formula shopping is confusing and expensive. This broken system has not been improved for more than 100 years.

Baby Barista unifies formula feeding in a reliable and conveniently connected system. Now parents can prepare a perfect bottle in less than 20 seconds, track feeding data, and manage their formula supply - all from a mobile device. At the core of our technology stack is the Baby Barista formula maker - the “espresso machine for baby formula”.

As a connected system that leverages IoT, data, cloud architecture, and integrated fulfillment systems, Baby Barista makes parents’ lives simpler, more efficient, and cost-effective. Our smart technology stack and direct to consumer model enable supply chain and distribution efficiencies that aim to disrupt the $60 billion formula market.
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Rob Shalhoub
Avatar for Rob Shalhoub
Founder | Operator | Startup Advisor | Business Development | Strategic Communications | Fundraising
Valuation

$5M

Funded over

1 round

Latest round

Seed (Jan 2016)

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