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Our upcoming Apple Watch app Cufflink, is being called a top 20 app and "Slack for your personal life", by Business Insider :)

Apple’s approach to smartwatch communication:
* It’s broad network (receive from anyone)
* It’s has limited NLP “smart replies”
* It mostly relies on dictation

Our approach is different. Cufflink provides instant discreet communication with a limited number of people (those who really matter), through pre-defined topics with Templates for Communication and Actions.

For example, your wife might send you a message "Can you call the contractor today?" and tag it as a to-do. Your options are “OK” and ”Sorry, I can’t”. Tap “OK” and a reply is sent to your wife, the item is added to your to-do list and you receive automatic reminders.

Why this approach?
* Notifications on your wrist are VERY PERSONAL
* Smartwatch interactions need to be 5 seconds max
* Dictation is slow and inappropriate for most circumstances
* Our prior apps show that Templates work