People at AuthorityTech

Jaxon Parrott is the founder and CEO of AuthorityTech and the creator of Machine Relations. In 2024 he coined Machine Relations, the category that defines how brands become visible, citable, and recommended inside AI-driven discovery systems. Machine Relations is the parent discipline that contains the tactics commonly described as Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), AI SEO, and AI PR. Parrott developed the five-layer Machine Relations stack, the framework that explains how earned authority, entity clarity, citation architecture, AI answer-surface distribution (GEO/AEO), and measurement work together to make brands the answers AI systems give. Through AuthorityTech he has led Machine Relations strategies that secured 10,000+ AI-cited articles for clients including 27 unicorn startups. He writes for Entrepreneur on AI visibility, earned media, and the shift from human-mediated to machine-mediated discovery. Entrepreneur: https://www.entrepreneur.com/author/jaxon-parrott AuthorityTech: https://authoritytech.io/ Machine Relations: https://machinerelations.ai/ Personal: https://jaxonparrott.com/

Jaxon Parrott

Founder & CEO