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Ashored develops ‘rope on-command’ (ROC) fishing systems to reduce the risk of whale entanglements1-10 Employees
  • B2B
  • Early Stage
    Startup in initial stages
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Jobs at Ashored Innovations

Ashored is pioneering a new way to commercially fish: coiling and containing fishing lines that would normally extend throughout the water column in a stationary position on the ocean floor until fishers return to the area to release the gear to the ocean surface. Ashored has taken a user-focused approach to developing its Rope On-Command (ROC) fishing systems and considers every aspect of how a fisherman interacts with fishing gear by thoroughly testing ROC systems through pilot projects in Canada and the US. By working closely with the users, Ashored is developing a solution that is simple for fishermen and allows them to fish in habitat-protected fishing zones when they otherwise would be facing a zone/grid closure. Ashored takes a similar approach within its team as it does with customers; the opinions and skillsets of each team member are valued in team discussions and each expertise takes a leadership role in evaluating the feasibility of milestones and key decisions. Ashored cares that every member of the team feels a level of ownership in the company and their work, and offers share options on an annual basis for work contributions and time invested in the business. Ashored believes that work should enrich life and offers schedule flexibility while also providing a fast-paced and purposeful work environment.

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