- B2B
- Early StageStartup in initial stages
- Website
- Location
- Company size
- 1-10 people
- Total raised
- $665K
- Company type
- Private Company
- Markets
Appreciation Engine careers
Companies & brands are trying to interact with consumers in smarter ways but struggle:
• consumer social data is siloed, making it hard to take effective marketing actions
• Big Data is great for trends and predictions but you can’t take action & connect with consumers
• brands want deeper and real-time consumer information, not what happened last month
• brands feel pressure to respond to customers in personalized ways
• brands want to stop giving their customer data away to social networks & one-off engagement campaigns
The Appreciation Engine:
• is a social analytics tool for brands who want to better understand consumers & “talk” to them
• uses social log-in to gather customer data
• tracks consumer activity across all major social networks
• delivers detailed consumer insight reports to help identify key audience groups
• offers API access for flexible integration with internal systems
• enables brands to manage & communicate with a qualified core of their customer base.
• consumer social data is siloed, making it hard to take effective marketing actions
• Big Data is great for trends and predictions but you can’t take action & connect with consumers
• brands want deeper and real-time consumer information, not what happened last month
• brands feel pressure to respond to customers in personalized ways
• brands want to stop giving their customer data away to social networks & one-off engagement campaigns
The Appreciation Engine:
• is a social analytics tool for brands who want to better understand consumers & “talk” to them
• uses social log-in to gather customer data
• tracks consumer activity across all major social networks
• delivers detailed consumer insight reports to help identify key audience groups
• offers API access for flexible integration with internal systems
• enables brands to manage & communicate with a qualified core of their customer base.
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Jeff Mitchell
Studied at @University of Victoria, CTO at MusicHype Inc, 12 years of experience in web and social media application development
Annabel Youens
Founder @Appreciation Engine & lover of online communities ignited by working @AbeBooks (@Amazon) Strengths: Comms, Startups, Marketing, Strategy & Connecting.
Total raised
$665K
Funded over
2 rounds
Latest round
Seed (Feb 2012)
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