Top of funnel. Build target lists by ICP (specialty SMB services in the $1–10M range). Run outbound across email, LinkedIn, Instagram, cold calling. Test angles weekly.
Qualify ruthlessly. Fit + timing + problem intensity. We'd rather skip a marginal call than waste the slot.
Set the editorial and creative strategy across SEO content, social (LinkedIn, X, Instagram, etc.), paid ad creative, and sales enablement.
Generate content with AI as the default production engine. Written long-form and short-form, plus image and video ad creatives — using text, image, and video generation tools to produce variations at a volume manual production can't match.
