- Early StageStartup in initial stages
- Website
- Company size
- 11-50 people
- Total raised
- $1.1M
- Company type
- Startup
- Markets
AlmaShopping careers
AlmaShopping is a 1st Beauty E-COMMERCE, COMMUNITY, CONTENT and SUBSCRIPTION MODEL in Latin America.
Their starting point is recognizing that consumers have changed, and today, a COMMUNITY is a more powerful, more organic and more efficient way of reaching out.
Their business model therefore replicates the “purchasing process of beauty products” in a 3 step approach: TRIAL (AlmaBox, subscription model), RECOMMENDATION (600,000 followers, 150 collaborators generating beauty content) and AVAILABILITY (12,000 SKU).
At the end of the day, putting these 3 gears together makes a powerful mechanism. Alma Cosmerics is not the old marketing way, its the new way: Consumers market to each other and they build the path-to-purchase over the internet, where their consumers are!
Building a community is the way to go to develop beauty e-commerce, and they believe the nature of the market in LATAM makes it the next big think!
Their starting point is recognizing that consumers have changed, and today, a COMMUNITY is a more powerful, more organic and more efficient way of reaching out.
Their business model therefore replicates the “purchasing process of beauty products” in a 3 step approach: TRIAL (AlmaBox, subscription model), RECOMMENDATION (600,000 followers, 150 collaborators generating beauty content) and AVAILABILITY (12,000 SKU).
At the end of the day, putting these 3 gears together makes a powerful mechanism. Alma Cosmerics is not the old marketing way, its the new way: Consumers market to each other and they build the path-to-purchase over the internet, where their consumers are!
Building a community is the way to go to develop beauty e-commerce, and they believe the nature of the market in LATAM makes it the next big think!
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Priscilla Maciel
AlmaBox es el primer servicio de subscripción de belleza de Argentina! Suscribite y recibirás cada mes una caja con los últimos productos de belleza!!
Ignacio Molins
Rita Almela
Managing Partner @101startups, Co-Founder @AlmaShopping, Co-Founder @CPM TELECOM, Investment Manager @Caixa Capital Risc. EMBA at @Iese Business School
Total raised
$1.1M
Funded over
3 rounds
Latest round
Seed (Aug 2014)
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