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Insights, technology, consultancy and campaigns to power world-class ABM programmes51-200 Employees
  • Growth Stage
    Expanding market presence
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Insights, technology, consultancy and campaigns to power world-class ABM programmes
Our team are experts in combining the three ‘agents of change’ at our disposal - technology, data and content - to create Account-Based Marketing (ABM) campaigns with impact. Our Consultancy & Services team work directly with our technology and innovation team to create solutions to help customers plan and execute ABM programmes. Typically we provide support around the following areas:

Account Profiling (e.g. Account identification and prioritisation; Stakeholder mapping; Propensity-to- buy modelling; etc.)
ABM Strategy (e.g. Sales & Marketing alignment workshops; Account Value Proposition messaging; etc.)
ABM Engagement Planning (e.g. Campaign structure; Content strategy; Engagement channels consultancy; etc.)
Campaign Execution (e.g. Personalised digital assets; Sales enablement content; Social and IP-based advertising; Marketing automation; etc.)
Impact Measurement (e.g. ROI measurement; Marketing attribution; etc.)
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Liam Jacklin
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Supporting some of the world's biggest organisations to restructure marketing approach. Moving from spray and pray to targeted engagement based on insight.
David Salmon
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Rebecca Youngs
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Digital Marketer, currently working for a B2B agency serving tech clients with ABM programmes. Previously worked for SAP.
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