- B2B
- Early StageStartup in initial stages
Jobs at adMind
adMind's focus is Marketing Analytics, or the productive use of marketing data 1. Marketing Profitability -By effort, what return are we getting over what we are spending? -A Profit & Loss report for marketing. 2. Conversion Rate Optimization -Between introducing a prospective customer, engaging that prospect, converting that prospect to a customer, and converting that customer to an evangelist where are there opportunities to increase momentum and reduce friction? -As test hypotheses against those opportunities, what are results of our tests/changes? -This is also refining the our hypotheses about our target market. adMind's Culture -We know the value of culture; it defines how we can be true to our purpose and one another when there isn’t a specific line in a handbook that tells us. Speaking about lines in handbooks, we don’t have very many. If an outsider were to observe our company, she would describe “an astonishing lack of rules.” We take pride in that. Our high concentration of brilliant, but egoless talent makes that possible. -We see our purpose as a chance to serve. We’re not a charitable non-profit, we know, but we take pride that we are compensated for creating real value that affects the satisfaction of real people, not just coaxing dollars from one pocket of the economy to another.
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