Adjacent careers

For many entrepreneurs it is difficult to scope their idea, test foundational assumptions, and in turn build a minimum viable product. At these beginning stages, advice and support are pivotal to an entrepreneur’s success.

Adjacent is a virtual, crowd-sourced incubator offered through a mobile app that helps these emerging entrepreneurs develop a personalized community around their idea to gain continual, iterative feedback. Entrepreneurs begin on the Adjacent app by creating a card that describes their idea as well as fill out their business model canvas. When they post their card to the network, they can then follow people and be followed in turn. Their growing network of followers provides comments on their venture, the entrepreneur revises their card, and receives more feedback from their community on their next iteration.

We give entrepreneurs the framework to refine their ideas with the supporters and advisers to help them move from ideation to product development.