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Our company makes digital LED billboards that we mount on rideshare cars (Uber/Lyft/Careem). We also have a dashboard to go along with the billboard for analytics and deployment.
Our platform has a really easy deployment mechanism and provides customers the ability to target certain areas and demographics. We also provide real time analytics so that the client can view/configure/modify/pause/stop his/her campaign on the fly. We use a pay-per-play model which is based on the value of the land underneath the car. Example, Times Square should be more valuable than Bronx. So our cost economics are fairer than anyone on the market (direct competitors, not traditional billboard industry). The alternative to our product is deployment on static billboards, which are expensive with a cumbersome deployment mechanism. There are multiple layers of middle men which increase time to deployment and cost.