PPC Analyst

We are a B2B software company in need of a PPC Analyst. The Analyst performs the daily campaign management, analysis and optimization of all PPC accounts on Google AdWords, Bing and other search platforms.
We will only consider individuals for this full-time in house role, no agencies,

Responsibilities:

• monitor keyword bids, daily and monthly budget caps, impression share, quality score and other important account metrics
• generate weekly reporting for all major metrics, goals tracking and other paid search initiatives
• monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
• monitor and evaluate search results and search performance across the major search channels
• assist with Google Smart Bidding strategies, account structures, Google betas, and landing pages in order to continually improve key metrics (leads, conversions, CPA, ROAS)

Answer the following questions when submitting your proposal:

1. Include 1-2 examples of weekly reports and insights from those reports you've created for similar businesses.

2. Describe your PPC optimization strategy for lead generation.

Skills we're looking for:
Web Analytics
PPC Campaign Setup & Management
Campaign Analysis
Campaign Optimization
SEM Keyword Research
Google Ads
Pay Per Click
Pay Per Click Advertising
Campaign Reporting
Search Engine Marketing
Bing Ads
Keyword Lists
Search Engine Marketing (SEM)

Education requirements:
Degree in marketing / business / communications or demonstrable experience