Digital Media Director / Manager
1.5% – 6.0%
Published: 6 days ago
Backpackers Bay
A Social Travel Start-up!
Job Type
CofounderVisa Sponsorship
Not AvailableHires remotely
Everywhere
Relocation
AllowedSkills
Digital Media
Social Media
Web Marketing
SEO/SEM
Copywriting
Strategic Planning
Social Media Marketing
Planning
Digital Marketing
Digital Strategy
Web Analytics
Social Media Strategy
Hiring contact
Deven AryaThe Role
We are seeking avid travelers, aspiring entrepreneurs, skilled and experienced professionals to join our Team.
The Digital Media Director / Manager's position will be in-charge of overseeing Digital, Online and Social Media Strategy.
Primary Responsibility:
• Devising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns.
• Utilising a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Improving the usability, design, content and conversion of the company website.
• Responsibility for planning and budgetary control of all digital marketing.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
• Overseeing PPC campaigns monitoring their performance and return on investment.
• Writing informative and effective search engine optimised copy for the website and external blog postings.
• Managing the company’s email marketing campaigns.
• Managing the organisations Social Media accounts ensuring all copy is relevant for the different platforms.
• Monitoring social media for company mentions and engaging with customers where relevant.
• Overseeing the social media strategy for the company ensuring it aligns with the company’s brand.
• Maximizing followers social media platforms such as Facebook, Twitter, Quora, others.
• Developing a content calendar across all platforms ensuring a constant supply of relevant content.
Note: We are start-up organization and the above mentioned are stakeholder positions. They will be awarded in the form of sweat equity shares
The Digital Media Director / Manager's position will be in-charge of overseeing Digital, Online and Social Media Strategy.
Primary Responsibility:
• Devising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns.
• Utilising a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Improving the usability, design, content and conversion of the company website.
• Responsibility for planning and budgetary control of all digital marketing.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
• Overseeing PPC campaigns monitoring their performance and return on investment.
• Writing informative and effective search engine optimised copy for the website and external blog postings.
• Managing the company’s email marketing campaigns.
• Managing the organisations Social Media accounts ensuring all copy is relevant for the different platforms.
• Monitoring social media for company mentions and engaging with customers where relevant.
• Overseeing the social media strategy for the company ensuring it aligns with the company’s brand.
• Maximizing followers social media platforms such as Facebook, Twitter, Quora, others.
• Developing a content calendar across all platforms ensuring a constant supply of relevant content.
Note: We are start-up organization and the above mentioned are stakeholder positions. They will be awarded in the form of sweat equity shares
More about Backpackers Bay
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