Product Manager (Hardware)

Company Description Chirp is dedicated to bringing pain relief to as many people as possible by creating innovative products that people genuinely enjoy using every day. Since 2015, the company has focused on highly original relief solutions that improve quality of life and support an active lifestyle. Chirp’s culture emphasizes having a good time, doing what you love, and sharing those experiences with people who matter. Team members are encouraged to embrace adventure, whether that means skiing a powder day, exploring with family, or collaborating with passionate colleagues and customers.

Role Description The Product Manager (HW) is a full-time, on-site role based in Lehi, UT (Salt Lake City Metropolitan Area). As Product Manager, you will be a key driver of growth for one or more major hardware product categories at Chirp. You will collaborate closely with key stakeholders on product strategy and roadmap while owning the end-to-end execution — from product development and refinement to cross-functional delivery and ongoing category performance. Day-to-day tasks include analyzing market and customer data, tracking product KPIs, and collaborating with cross-functional teams such as engineering, sales, marketing, and operations to drive category growth. The Product Manager will be an integral part of the development team, support sourcing decisions, and ensure product availability and competitive pricing. This role will also collaborate closely with Marketing on campaigns and packaging, and contribute to forecasting, budgeting, and continuous improvement initiatives to strengthen category performance and overall customer satisfaction. This role is ideal for a high-functioning product leader who excels at shaping vision and strategy into shipped products and measurable results.

Core Responsibilities:

Category Ownership & Product Strategy

• Serve as the primary owner and expert for your assigned product category.
• Partner with the VP and executive team on product strategy, competitive positioning, pricing, and long-term vision refinement.
• Conduct ongoing market, competitive, and user research to identify opportunities and threats.
• Refine and maintain a clear product roadmap and prioritization framework for the category.

Product Development

• Champion the user experience, align the cross-functional team, and translate consumer insights into meaningful and actionable project scope.
• Lead the development and continuous improvement of physical products within the category, working closely with engineering, industrial design, sourcing, and operations.
• Own product requirements, specifications, and launch readiness.
• Ensure all products meet high standards for quality, safety, and efficacy.

Cross-Functional Execution & Delivery

• Own projects from concept through launch. Manage the full product lifecycle including post-launch optimization, refreshes, and end-of-life transitions.
• Coordinate effectively with engineering, supply chain, manufacturing, marketing, sales, and customer support to ensure on-time, on-scope, high-quality delivery.
• Proactively identify and remove blockers to maintain velocity and execution excellence.

Innovation & Roadmap Exploration

• Identify and evaluate new product ideas, line extensions, and ecosystem opportunities within the category. Be a full participant and part-owner of Chirp’s innovation process.
• Contribute to broader innovation efforts, including integration of digital/app experiences.
• Monitor emerging products and trends in pain relief, recovery, and wellness to keep Chirp’s offerings competitive and differentiated.

Key Success Metrics

• Successful on-time delivery of roadmap initiatives
• Improvement in category revenue, margin, and customer outcomes (pain relief metrics, retention, satisfaction, return rates)
• Strong cross-functional collaboration and team impact

Qualifications

• 4+ years of experience in HW product development, phase-gate process, and manufacturing Consumer electronics and fitness/wellness products experience preferred.
• Strong product management experience, including category strategy development and performance optimization.
• Advanced analytical skills, with the ability to interpret data, identify trends, and make data-informed decisions.
• Sales acumen, including understanding of pricing, promotions, retail needs, and revenue-driving initiatives within product categories.
• Excellent communication and collaboration skills, with the ability to work effectively across teams and levels.
• Proficiency in spreadsheet and analytics tools (e.g., Excel, BI platforms).
• Bachelor’s degree in Business, Marketing, Supply Chain, or a related field. MBA degree preferred.
• Ability to work on-site in the Salt Lake City Metropolitan Area and thrive in a fast-paced, growth-oriented environment.

This role reports directly to the VP of Product & Program Management and will be a critical member of a growing product team.