Design Lead
- ₹10L – ₹19L • No equity
- |
- |4 years of exp
- |Full Time
In office
Not Available
About the job
Senior Design Lead
Bengaluru | Full-time | Experience: 6–9 years
ABOUT BASIL
Basil is a Bengaluru-based D2C brand that designs everyday essentials for kids and parents. Our range covers lunchboxes and food jars, water bottles and school bags, sold through our own website and leading online marketplaces.
THE ROLE
Own how Basil looks everywhere a parent meets it: on the shelf, in a marketplace listing, on our website and at an event. You'll lead and grow our design team , set the creative bar, and ship high-quality work at the pace of a fast-scaling D2C brand.
WHAT YOU'LL DO
Lead, mentor and review the work of the visual design team; set up briefs, workflows, review cadence and turnaround timelines.
Own packaging design end to end: structure, artwork, dielines, print specs and vendor proofing, working with product and sourcing on every new launch.
Own listing creative across Amazon, Flipkart, Myntra, FirstCry and Basil's D2C site: hero images, infographics, A+ content and brand stores, compliant with each platform's guidelines.
Build and maintain the Basil brand system (guidelines, templates and asset library) so every touchpoint is unmistakably Basil.
Lead design for activations and campaigns: school and retail activations, exhibitions, pop-ups, sale events and launch campaigns.
Partner with brand, category and performance teams to turn briefs into creative, and use CTR, conversion and ad data to improve what we ship.
Plan design capacity against the launch and campaign calendar; manage freelancers, photographers and agencies where needed.
WHAT WE'RE LOOKING FOR
6–9 years in graphic, brand or packaging design, including 2+ years leading or managing designers.
A strong portfolio spanning packaging and e-commerce / digital creative, ideally for consumer products.
Hands-on mastery of Adobe Illustrator, Photoshop and InDesign, plus Figma; solid understanding of print production.
Working knowledge of marketplace image and A+ requirements and what drives click-through and conversion.
Great taste, an obsessive eye for detail, and the ability to give clear, constructive feedback.
Comfortable running many launches in parallel without letting quality slip.
GOOD TO HAVE
Experience with kids, parenting, home or lifestyle brands; art-directing product and lifestyle shoots; motion, 3D or AI image tools.
