Content Writer & Creative Associate

Company Description

Yala operates as a trade desk for African commerce, connecting African importers with verified global suppliers. The company provides escrow services, cross-border settlement, and trade financing infrastructure that is typically reserved for large corporates. By simplifying and securing international trade, Yala helps businesses access reliable partners and manage risk more effectively. Team members contribute to building scalable financial and trade solutions that support sustainable growth across African markets.

Job Description

The Content Writer & Creative Associate is responsible for developing and managing content that communicates Yala’s value proposition, strengthens its brand presence, and supports customer acquisition, engagement, and retention.

The role combines content writing, copywriting, email marketing, social media management, public relations content, and creative coordination across Yala’s communication channels. The employee will translate trade, payments, distribution, and market intelligence concepts into clear, engaging, and credible content for business audiences.

Key Responsibilities

A. Content Strategy and Development

• Develop and maintain a content calendar aligned with Yala’s marketing priorities, campaign plans, product updates and commercial objectives.

• Write, edit and proofread website copy, blog articles, newsletters, customer stories, case studies, product explainers and other marketing materials.

• Translate complex trade, payments, cross-border commerce and financing concepts into accessible content for manufacturers, suppliers, distributors and other business customers.

• Develop messaging that communicates Yala’s value proposition, product capabilities, customer benefits and market relevance.

• Conduct research to support accurate, credible and engaging content that reflects industry developments and customer needs.

• Repurpose content across different formats and channels to maximise reach, consistency and usefulness.

B. Email Marketing and Customer Communications

• Develop copy for marketing emails, newsletters, lead-nurturing sequences, campaign announcements and customer engagement communications.

• Support the creation and optimisation of email campaigns, including subject lines, calls to action, audience-specific messaging and follow-up content.

• Coordinate with the Marketing Analyst to align email content with campaign objectives, target audiences and lead-generation activities.

• Prepare customer-facing communications for product launches, new capabilities, events and relevant company announcements.

• Review email performance and engagement metrics to identify opportunities to improve content effectiveness.

C. Social Media and Audience Engagement

• Manage day-to-day content publishing and engagement across Yala’s approved social media channels.

• Develop platform-appropriate copy, captions, content concepts and conversation prompts that reflect Yala’s brand voice.

• Monitor audience responses, messages, comments and relevant industry discussions, responding appropriately or escalating sensitive issues.

• Identify opportunities to participate in relevant conversations around trade, distribution, payments and African commerce.

• Track social media engagement and audience feedback, using insights to improve content planning and channel performance.

• Coordinate with the Marketing Analyst to align social content with demand-generation campaigns and business objectives.

D. Public Relations and Corporate Communications

• Draft press releases, company announcements, executive statements, partnership announcements and other public relations materials.

• Support the development of thought leadership content, industry commentary, opinion pieces and executive communication materials.

• Coordinate content inputs from internal stakeholders to ensure public communications are accurate and consistent.

• Maintain an organised repository of approved company descriptions, product information, executive biographies, key messages and other reusable communication materials.

• Support media engagement, publicity initiatives and external communications in collaboration with management or appointed PR partners.

• Ensure all public-facing claims, partnership references and product descriptions are verified and appropriately approved before publication.

E. Creative Coordination and Brand Consistency

• Develop creative concepts and briefs for campaigns, social media, email communications, events and other marketing initiatives.

• Produce or coordinate supporting creative assets using appropriate design tools and approved brand templates.

• Work with the Brand Designer and Product Designer to ensure content visuals and campaign materials align with Yala’s visual identity.

• Maintain consistency in tone of voice, messaging, terminology and presentation across communication channels.

• Organise content files, creative assets, approved templates and published materials for easy retrieval and reuse.

• Coordinate revisions and stakeholder feedback to ensure content is delivered accurately and within agreed timelines.

F. Content Performance and Collaboration

• Monitor relevant content metrics, including website engagement, blog readership, email engagement, social media performance and content-assisted lead generation.

• Use performance insights and audience feedback to refine content topics, formats, messaging and distribution.

• Collaborate with Commercial to develop sales enablement materials, including presentations, company profiles, product one-pagers and partner-facing content.

• Work with Product & Engineering to communicate product functionality, releases and customer-use guidance accurately.

• Collaborate with the Marketing Analyst to ensure content supports campaign goals, target audiences and lead conversion.

• Continuously identify content gaps and recommend initiatives that strengthen Yala’s credibility, audience engagement and market visibility.

Qualifications and Experience

• Bachelor's degree in Communications, English, Journalism, Marketing or a related field.
• 1–4 years of relevant content writing, copywriting or digital marketing experience.
• Proven writing, editing and proofreading skills, supported by a portfolio.
• Experience creating content for websites, blogs, emails and social media.
• Familiarity with digital marketing tools, CMS platforms and basic design tools such as Canva.
• B2B, fintech, payments or technology experience is an added advantage.

Required Skills and Competencies

• Excellent writing, storytelling, editing and research skills.
• Ability to simplify complex information for different audiences.
• Understanding of digital content distribution and audience engagement.
• Creativity, initiative and strong attention to detail.
• Good organisation, time management and ability to meet deadlines.
• Adaptability across content formats and platforms.
• Strong collaboration skills and openness to feedback.