SDE 3

About the Team:
The Social Planner team is a dedicated product group within HighLevel’s Leadgen
organization, focused on delivering a seamless social media management experience.
We empower agencies and businesses to create, schedule, and manage posts across
multiple platforms, while also providing automation, analytics, and engagement tools.
Our primary objectives are to drive Social Planner adoption, improve feature retention,
and maximize user engagement by making social publishing effortless and impactful.
We are responsible for:
Post Publishing & Scheduling We enable agencies to publish and schedule posts
across major social platforms, ensuring timely and consistent content delivery.
Post Automation We support advanced publishing workflows, including CSV uploads,
RSS-to-post, Review Posts, Category Queues, and Recurring Queues—giving agencies
full flexibility to manage content at scale.
Engagement & Insights Through Social Statistics, Comment Management, and Social
Listening, we provide agencies with deep insights into performance and engagement,
enabling data-driven content strategies.
Best Time to Post We surface AI-driven recommendations on when to post for
maximum reach and engagement, helping agencies optimize their content strategy.
Multi-Platform Integration We currently support integrations with 9 major
platforms—Google Business Profile, Facebook, Instagram, LinkedIn, TikTok, YouTube,
Pinterest, Threads, and Bluesky—along with HighLevel’s internal Community product.
🌍 Scale & Reach:
1.6M+ social accounts connected to HighLevel through Social Planner
2,000+ new accounts added daily
22.6M posts published this year alone
100K+ posts published daily through our platform
This scale demonstrates Social Planner’s critical role in powering social presence for
agencies worldwide.
About the Role:
We are looking for an experienced software engineer with strong technical and
communication skills who has developed full stack web apps, created solid APIs and
beautiful interfaces for consuming them in user friendly apps. Focusing on details and
well written self documented code are essential for this position. You can expect to
collaborate with a solid team of designers, product managers, developers and testers
on a daily basis. You must be experienced in building highly scalable and resilient
systems that can meet our customer needs.
Responsibilities
● Improve and create new lead capture domain models.
● Build backend & Frontend API features and architecture.
● Work cross-functionally across our platform, experience, integrations,
payments and marketplace teams.
● Drive performance through benchmarking and optimization
● Work with a wide range of systems, processes, and technologies to own
and solve problems from end to end
● Collaborate closely with our leadership team including engineers,
designers, and product managers to build new features and products
● Uphold high engineering standards and bring consistency to the many
codebases and systems you will encounter.
● Work on 1 to 2 products.
● Create and improve lead capture tools like funnels, websites, forms,
surveys, social media
● Architect and build backend & Frontend APIs and features
Your Core Skills
● 4+ years of experience in a full-stack environment.
● Develop and maintain a highly scalable email builder web App, enabling
customers to send ~30 million emails per day. Manage email statistics
and integrate with internal teams leveraging email builder templates.
● Scale and optimize our countdown timer, used across emails, websites,
and funnels, with more than 300K daily views. Design and develop
Brand Board, a tool that helps customers build and integrate their brand
identity seamlessly across the platform. Optimize application
performance and scalability using modern development practices.
● Troubleshoot, debug, and implement improvements to existing systems.
● Proficient with various programming languages and tools such as but
not limited to Javascript, TypeScript, Vue.js, NodeJS, and GraphQL
Must be able to work with a team and collaborate remotely.
● You have an entrepreneurial mindset, are eager to take on different
roles when necessary and know how to navigate a start-up
environment. You are fulfilled by being a generalist working on both the
frontend, backend, and anything it takes to solve problems and delight
users and take pride in working on projects involving a variety of
technologies and systems.
● Ability to stitch together many different services and processes together,
even if you have not worked with them before.
● Hold a great deal of empathy for your team and users, you are a
steward of crafting great experiences.
● Have great communication skills and can thrive in a highly collaborative
environment when working cross-functionally with many stakeholders.
● Driven by product quality, and innately know how to balance trade-offs
with time to launch new features.
● A keen eye for design and love to think about user flows and user
experiences. Must have experience with HTML5 and CSS3
EEO Statement:
The company is an Equal Opportunity Employer. As an employer subject to affirmative
action regulations, we invite you to voluntarily provide the following demographic
information. This information is used solely for compliance with government
recordkeeping, reporting, and other legal requirements. Providing this information is
voluntary and refusal to do so will not affect your application status. This data will be
kept separate from your application and will not be used in the hiring decision.