B2C Product Manager

Role Overview:

As a B2C Product Manager at CNTXT AI, you will be responsible for understanding consumer needs, defining product strategy, prioritizing features, and driving product growth from discovery through launch and continuous improvement.

You will work closely with engineering, design, AI/ML, marketing, and growth teams to deliver intuitive, engaging, and scalable AI-powered products. You will use customer insights, product analytics, and experimentation to improve acquisition, activation, engagement, retention, and monetization.

This role is ideal for someone who has experience building and scaling consumer-facing digital products, mobile applications, or AI-powered experiences in fast-paced environments.

Key Responsibilities:

• Own the end-to-end product lifecycle, from discovery and strategy through development, launch, and continuous optimization.
• Define and maintain the product roadmap based on consumer needs, market trends, business objectives, and technical feasibility.
• Conduct user research, customer interviews, surveys, and competitor analysis to identify consumer pain points and product opportunities.
• Translate user needs and business objectives into product requirements, user stories, feature specifications, and acceptance criteria.
• Collaborate with engineering, design, AI/ML, marketing, and growth teams to deliver high-quality product experiences.
• Prioritize features based on customer impact, business value, product performance, and development effort.
• Drive user acquisition, onboarding, activation, engagement, retention, and monetization initiatives.
• Define and track key product metrics, including DAU/MAU, conversion rates, retention, churn, engagement, and revenue.
• Use analytics, A/B testing, and experimentation to validate hypotheses and improve product performance.
• Identify opportunities to simplify user journeys and improve usability, accessibility, and overall customer experience.
• Work closely with marketing and growth teams on product launches, positioning, go-to-market strategies, and adoption campaigns.
• Gather and analyze user feedback, reviews, and behavioral data to continuously improve the product.
• Explore opportunities to introduce AI-powered features that solve real consumer problems and create differentiated experiences.
• Monitor competitor products, emerging consumer technology trends, and evolving user expectations.
• Communicate product strategy, priorities, progress, and performance to internal stakeholders.

Requirements:

• 4+ years of Product Management experience, preferably in B2C technology, consumer applications, mobile apps, digital platforms, or consumer-facing SaaS.
• Proven experience managing consumer products from concept through launch and post-launch optimization.
• Strong understanding of consumer behavior, user experience, and product-led growth.
• Experience improving user acquisition, activation, engagement, retention, and monetization.
• Hands-on experience with product analytics, KPI tracking, A/B testing, and experimentation.
• Ability to translate customer insights and data into actionable product strategies.
• Experience writing product requirements, user stories, and acceptance criteria.
• Strong collaboration skills with engineering, design, marketing, and growth teams.
• Excellent analytical, problem-solving, communication, and prioritization skills.
• Commercial awareness and the ability to connect product decisions to business outcomes.
• Comfortable working in a fast-paced, evolving environment with a strong sense of ownership.

Preferred Qualifications:

• Experience with AI-powered consumer applications, generative AI tools, conversational AI, or personalized digital experiences.
• Experience scaling mobile applications or consumer products with a significant active user base.
• Background in consumer technology, fintech, e-commerce, quick commerce, lifestyle applications, or productivity apps.
• Experience with subscription models, in-app purchases, freemium products, or other consumer monetization strategies.
• Familiarity with product analytics and experimentation tools such as Amplitude, Mixpanel, Firebase, or similar platforms.
• Familiarity with product development tools such as Jira, Confluence, Figma, and Productboard.
• Experience launching and growing products in the GCC or Middle Eastern markets.

What We're Looking For:

We are looking for a product leader who understands consumers, thinks commercially, and is passionate about building products that solve everyday problems.

The ideal candidate is data-driven, customer-obsessed, and comfortable balancing product strategy with hands-on execution. You should be able to identify opportunities, test ideas quickly, make evidence-based decisions, and work across teams to deliver measurable improvements in user experience and business performance.

Why Join CNTXT AI?

At CNTXT AI, you will have the opportunity to build innovative AI-powered products designed to create meaningful value for users. You will collaborate with product, engineering, AI, design, and growth teams while helping shape the next generation of consumer AI experiences from the UAE for regional and global markets.