Growth Marketer
- ₹25,000 – ₹40,000 • No equity
- |
- |3 years of exp
- |Full Time
In office
Not Available
About the job
We are looking for a hybrid, data-driven Growth Marketer to own our full-funnel marketing strategy. In this role, you will be responsible for both sides of the coin: acquiring new users efficiently through paid channels (PPC) and maximizing their lifetime value through data-backed lifecycle marketing (Retention).
If you love tracking ROAS but are equally obsessed with customer cohorts, repeat purchase rates, and reducing churn, this role is for you.
Core Responsibilities
- Paid Acquisition (PPC & Performance)
• Campaign Management: Set up, scale, and optimize paid campaigns across Google Ads (Search, Performance Max), Meta Ads (Facebook/Instagram), and other relevant paid channels.
• A/B Testing: Continuously test and optimize ad copy, creatives, landing pages, and audience targeting to lower Customer Acquisition Cost (CAC).
• Budget Allocation: Manage and dynamically allocate ad spend across channels to maximize high-intent traffic and overall revenue.
- Lifecycle Marketing (Retention & CRM)
• Funnel Optimization: Map the post-purchase customer journey to improve repeat purchase rates, cohort retention, and customer lifetime value (LTV).
• Automation & Journeys: Design and deploy automated communication flows (e.g., welcome series, abandoned cart recovery, win-back loops).
• Omnichannel Strategy: Own execution across retention channels including Email, SMS, WhatsApp, and Web Push.
• Database Segmentation: Segment the customer database based on buying behavior and engagement levels to deliver highly hyper-targeted messaging.
- Data & Analytics
• Full-Funnel Reporting: Track and report weekly on full-funnel KPIs (CAC, LTV, ROAS, CPA, Churn Rate, and Cohort Retention).
• Tracking Infrastructure: Monitor and troubleshoot pixel setups, GA4 events, and custom conversion tracking tags.
Requirements & Skills
• Experience: 3–5 years of hands-on experience managing both paid media spend and retention platforms for digital/growth-oriented brands.
• Technical Acquisition Stack: Deep expertise in Meta Ads Manager, Google Ads Manager, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
• Technical Retention Stack: Strong working knowledge of retention/CRM platforms (e.g., Klaviyo, WebEngage, MoEngage, CleverTap, Omnisend, or similar).
• Mindset: Highly analytical, comfortable with large data sets, yet possesses a strong commercial understanding of messaging and creative testing.
Location & Work Type
• Location: Andheri East, Mumbai
