Lifecycle Marketing Manager

Role Summary

Own every message TradeEngage sends to its customers. You'll run Customer.io end to end: segments, onboarding and activation sequences, newsletters, and SMS to technicians and CSRs. You'll turn what you learn from open rates, replies, and product data into messaging that gets companies live and referring. Target: 4+ years in lifecycle, CRM, or retention marketing, with deep hands-on experience in a tool like Customer.io, Braze, or Klaviyo.

Role Overview

TradeEngage reaches owners, admins, technicians, and CSRs at home services companies. Each group needs different messages at different points: signing up, finishing setup, sending a first referral, getting paid, and coming back after a quiet month. You own all of it.

You'll also own the Customer.io workspace: the data feeding it, the segments, the campaigns, and the reporting. Product, Sales, and Customer Success will come to you when they need to reach customers.

About TradeEngage

• We're the only enterprise-grade referral platform for home services (HVAC, plumbing, electrical, roofing, pest control, and restoration). We've created a new way for companies to turn every job and every call into the next one through referrals
• Founding team: ex-VC/PE that covered home services software. Founding engineers from one of the largest B2B healthcare marketplaces, a Sequoia-backed unicorn
• Backed by former operators and executives from the largest home services companies in the world
• $650B market. We're building category-defining infrastructure for home service companies
• Enterprise customers are already signed and live

What's in it for You

• Post-PMF with enterprise customers signed and revenue compounding, and early enough that you set the standard for how we talk to customers
• You own customer communications and work directly with the founders
• Work remote or relocate to sunny, tax-friendly Miami. In-person collaboration with an unreasonably ambitious team, plugged into one of the fastest-growing startup ecosystems in the country. Zero state income tax means your take-home goes further than it would almost anywhere else

What You'll Own

• Customer.io: Segments, campaigns, broadcasts, transactional messages, and the data model behind them
• Onboarding and activation: Sequences that move a new company from sign-up to a first referral sent and received, working with Product on the in-app checklist
• Technician and CSR messaging: Short SMS and email that drive referrals and recognition for the people in the field
• Newsletters and announcements: Product launches, feature updates, and enterprise brand communications
• Retention: Re-engagement for quiet accounts, and messaging for members at risk of canceling
• Voice: Keep one brand voice across every message, and maintain the messaging guide
• Reporting: Track opens, clicks, replies, activation, and referral volume by campaign, and decide what to change

Why This Role Is Hard

• Four audiences. Owners, admins, technicians, and CSRs read messages differently, and technicians read them on a phone between jobs
• Two sides of every referral. A message has to move the company sending a job and the company receiving it
• Enterprise brands. A franchise system's corporate team and its local owners need different messages about the same program
• Messages come from people. Customers reply to the founders, so every message has to sound like a person wrote it

Qualifications

Required

• 4+ years in lifecycle, CRM, or retention marketing, including owning a customer messaging program end to end
• Deep hands-on experience in Customer.io, Braze, Klaviyo, or a similar platform: segments, event-triggered campaigns, and data attributes
• Strong writer. You write short, plain messages that sound like a person, for email and SMS
• Comfortable with data. You pull and join data in SQL or a similar tool and report results yourself
• AI-native. You use AI tools (Claude) in your day-to-day work and are eager to keep developing that skill
• Grit, speed, and obsession. The intensity to thrive in a high-velocity environment and the work ethic to do what it takes
• Founder mentality. You've been early at a company before, or you have the hunger to build something from scratch

Preferred

• Experience with a marketplace or two-sided product
• Home services, field service, or franchise experience
• SMS compliance experience (opt-in, consent, and carrier rules)
• Experience with in-app messaging or onboarding tools

Compensation & Benefits

• Pay range: $90,000-$125,000 base, plus bonus
• Equity: Total compensation for this role may also include an early-stage equity package
• Location: Strong preference for Miami, FL. Open to remote (US)
• Benefits: Healthcare plan allocation, flexible PTO, tax advantages of no state income tax in Florida, and access to the office and company condo in Miami Beach that can be used for trips and visiting family and friends!

How to Apply

Email your resume, a link to your GitHub or portfolio (if you have one), and a short note on why you're excited about TradeEngage to [email protected].

We're building the connective tissue of the trades. Come build with us.

TradeEngage provides equal employment opportunities to all applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, or disability.