Sales Planner

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

What is the role?

As a Sales Planner (Client Associate), you own the operational engine of the campaign lifecycle from pre-sale planning support through IO close, programmatic deal setup, trafficking, launch, and reporting - across Direct IO (DIO), Sponsorship, Programmatic Guaranteed (PG), and Private Marketplace (PMP). Embedded in a client-facing pod alongside Account Managers and Account Executives, you are the person who keeps campaigns moving and people informed. When a campaign goes live on time and is set up correctly, it is because you drove the details across every team that touched it.

For New York only - The estimated annual salary for this position is between $65,000 and $85,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

How will I use AI at Roku?

At Roku, we don't just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability. We value curious, adaptable builders, who can show how they've used AI, agents, or automation to move faster, improve quality, and scale their impact.

Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly. Above all, they bring curiosity, adaptability, and sound judgment.

What are the responsibilities of the role?

• This role spans the full campaign lifecycle. On any given day you may be supporting proposal development, managing a campaign launch, troubleshooting a trafficking issue, supporting wrap report creation and more
• Pre-sale support: Owning avails pull and inventory checks, targeting and audience segment creation in our data management platform (DMP), flight line item creations in our order management systems, supporting Account Managers in media plan creation and planning revisions across all deal types
• Deal close and billing: Verify plan details against signed IO terms, own billing case submission and communications with offshore partners through final approval, confirm systems and contract match before an opportunity moves forward and owning closing out cases
• Programmatic setup: Own the configuration details that make programmatic deals work - SSP, seat ID, and demand system setup for Programmatic Guaranteed; flight creation, deal ID requests, and deal delivery to the client for PMP
• Launch management: Own end-to-end launch readiness: build launch cases, verify flight accuracy, map and QA tags and measurement details, and drive every open item to closure so campaigns go live on schedule. Ensuring campaigns are launched on time is a major KPI
• Creative and trafficking: Manage creative asset intake and delivery through project management and creative trafficking tools, verify specs, and ensure everything is mapped correctly ahead of launch
• Cross-functional communication: Own the loop across offshore partners, Ad Operations, Billing, Measurement, Inventory, Brand Activation, and a variety of clients - you are the person who makes sure nothing sits unresolved
• In-flight and post-campaign support: Confirm launch with clients, troubleshoot tag and delivery issues, resolve billing discrepancies, and support performance reporting and wrap deliverables
• Data accuracy: Keep pipeline, flighting, and opportunity data accurate across core platforms throughout the campaign lifecycle
• Workflow automation: Use AI tools daily to reduce manual work and error - QA'ing setups, drafting communications, summarizing performance, and automating repetitive reporting and case management

What experience would help someone be successful in this role at Roku?

• 1-3 years of experience in digital media, ad operations, sales planning, campaign management, or a client-facing operations role
• A demonstrated ability to own workstreams end to end in a high-volume environment, holding many moving pieces without letting details slip
• Strong written and verbal communication skills, with the ability to manage multiple stakeholders at once and close loops without being chased
• A detail-oriented, process-driven and resourceful mindset: you notice where a workflow breaks and are resourceful in fixing it or bringing in the right partners to support rather than working around it
• Comfort working across multiple campaign types and deal structures; familiarity with CRM and project management tools such as Salesforce, Asana, or Airtable is a plus
• A proactive, solutions-oriented approach: you don't wait to be asked, you anticipate what's needed and move it forward
• Eagerness to build deep expertise in programmatic advertising, media planning, full campaign lifecycle, and the streaming ecosystem

Bonus Points

• Prior experience in ad sales support, account management, media planning, or client services at a publisher, agency, or DSP/SSP
• Working knowledge of programmatic deal types (PG, PMP, open auction), DMP platforms, or campaign trafficking tools
• Familiarity with the streaming, linear TV, and CTV advertising landscape

#LI-SR3

What's Roku's approach to hybrid working?

Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.

What are some of the benefits?

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [email protected].

What should I know about Roku's culture?

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

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