Part-Time Scriptwriter / Copy Strategist

Job description:
Part-Time Scriptwriter / Copy Strategist

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Job Summary**
We are looking for a highly experienced Part-Time Scriptwriter / Copy Strategist with a strong background in D2C eCommerce and performance marketing.

This role will work exclusively on Tinctora, our D2C eCommerce brand, creating high-converting Meta and TikTok ads.

We are looking for someone who goes beyond simply writing scripts — someone with strong experience in creative strategy, consumer psychology, data analysis, and performance marketing. The ideal candidate can read and interpret ad performance data, research winning ads and competitors, identify strong creative angles, and turn those insights into high-performing hooks, scripts, and ad concepts.

Proven experience and performance with D2C/eCommerce brands is required.

Responsibilities

• Create high-converting UGC-style scripts for Meta Ads and TikTok Ads
• Develop strong hooks, angles, concepts, and messaging based on customer awareness and buying psychology
• Analyze ad performance data and use insights to improve creative direction and messaging
• Research customer desires, pain points, objections, motivations, and buying behavior
• Conduct competitor research and analyze winning ads, hooks, angles, scripts, offers, and messaging
• Analyze existing creative performance to identify what is working and opportunities for new creative directions
• Develop multiple hooks, scripts, angles, and creative variations for testing
• Research products, markets, audiences, and competitors to develop new advertising concepts
• Write persuasive direct-response copy focused on conversions and sales
• Develop creative concepts based on customer research, market insights, and performance data
• Help develop and maintain a repeatable creative strategy for Tinctora
• Collaborate with the Creative Director and creative team on scripts, concepts, and creative direction
• Provide timely updates and incorporate feedback quickly

Qualifications

• Proven experience as a Copywriter, Scriptwriter, Creative Strategist, or similar role
• Hands-on experience working with D2C/eCommerce brands is required
• Strong experience creating UGC-style scripts and ad concepts for Meta Ads and TikTok Ads
• Strong understanding of consumer psychology, direct-response copywriting, and performance marketing
• Strong understanding of the 5 stages of awareness
• Experience analyzing ad performance data and using data to guide creative decisions
• Ability to research customer desires, pain points, objections, motivations, and buying behavior
• Strong experience researching and analyzing competitors and winning ads
• Ability to turn research and performance insights into new creative concepts and script variations
• Proven track record of creating high-performing eCommerce/D2C ads or copy
• Strong portfolio demonstrating eCommerce/D2C scripts, ads, and creative strategy
• Proof of performance/results is highly preferred and may be requested
• Experience working with established or large D2C/eCommerce brands is highly preferred
• Excellent writing, editing, and proofreading skills
• Strong research and analytical skills
• Ability to create multiple hooks, angles, and variations for creative testing
• Strong strategic thinking and ability to work independently
• Ability to meet deadlines in a fast-paced, high-volume creative environment
• Collaborative mindset and openness to feedback and quick iterations
• Ability to adapt messaging, tone, and creative approach to different audiences and products

Job Details

• Job Type: Part-time
• Work Location: Remote
• Timezone: UK timezone
• Focus: D2C / eCommerce / Meta Ads / TikTok Ads