Field Marketing Manager

Remote (Americas preferred; US business hours required) | Reports to Director of Marketing & Partnerships

About the role

Upptic is a bootstrapped, profitable growth marketing agency and user acquisition technology company for mobile games.

As Field Marketing Manager, you'll run the programs that generate pipeline with UA leads, heads of growth, and executives at game studios and publishers. Events are a core channel for us and your primary focus. You'll also run ABM and demand gen campaigns, write copy, and work with the team to produce content for them. This is a hands-on role on a small team.

What you'll do

Events

• Run our presence at industry events such as MAU, GDC, PGC, and Gamescom end to end: booth, suite, and side-event logistics, vendors, and on-site execution
• Run our own events: client dinners, partner happy hours, presentations, roundtables, and more
• Handle pre-event outreach, on-site meeting schedules, and follow-up that turn attendance into pipeline
• Manage event budgets and track results

Demand Gen and ABM

• Execute ABM campaigns against target accounts across email, paid sponsorships, organic channels, and scaled outreach
• Build relevant campaign automation relevant to your programs in HubSpot
• Keep tracking clean and report on meetings sourced by program
• Write copy and content for your programs: event pages, invitations, emails, social posts, and recaps

What we're looking for

• 3+ years in B2B marketing with events as a primary responsibility
• Hands-on experience running conference and owned-event logistics, including vendors and budgets
• Excellent written and spoken English; you write publish-ready copy
• Hands-on with HubSpot or a comparable platform
• Detail-oriented and self-directed
• Able to travel 4 to 6 times per year, including internationally

Compensation
$65,000 to $95,000 base (based on location and experience) plus performance bonus and equity. Base compensation is regionally adjusted within this USD range based on location and scope. Bonus and equity are additional.

Bonuses are based on company and individual performance and have ranged from 10% to 40% of base in most years. Equity is not diluted by outside funding.
Upptic is an equal opportunity employer.