Sales Manager

About GigaDevice

GigaDevice is a global leader in semiconductor technology, specializing in high-performance Flash memory, microcontrollers (MCUs), and advanced semiconductor solutions. With a strong presence worldwide, we are committed to innovation and providing best-in-class support to our customers.

Position Summary:

We are seeking a highly skilled and strategic Sales Manager to lead the MCU business development efforts at Apple, one of our most critical and demanding customers. Based in California, this role requires deep experience in semiconductor sales, a strong technical understanding of microcontrollers, and a proven ability to navigate and grow complex relationships within large, multi-stakeholder organizations.

Key Responsibilities:

• Lead and own the sales strategy and execution for the MCU business at Apple
• Build, manage, and expand high-level relationships across Apple’s engineering, procurement, and executive teams to drive product adoption.
• Drive sample-to-design-win conversion through technical engagement, alignment with Apple’s road map, and deep coordination with FAE and technical marketing teams.
• Maintain a high-quality opportunity pipeline and forecast in the CRM system with full visibility into Apple’s design and production schedules.
• Provide detailed insight into Apple’s design cycles, product qualification timelines, and volume ramp plans.
• Monitor and respond to competitive threats, proactively positioning Apple’s value proposition in performance, cost, and supply assurance.
• Act as the key voice of the customer internally, collaborating closely with product, operations, and executive teams to support Apple’s evolving requirements.
• Prepare and deliver executive-level briefings and QBR materials specific to Apple’s business, growth, and strategic alignment.

Qualifications:

• 10–15 years of experience in semiconductor sales, with a focus on MCUs or SoCs.
• Proven track record of working directly with Apple or similarly complex, high-expectation customers.
• Demonstrated ability to drive design wins and revenue growth from zero to >$50M, ideally within a high-volume consumer electronics environment.
• Deep understanding of Apple’s business model, development cadence, and internal dynamics.
• Technical proficiency to effectively engage with Apple’s engineering teams on MCU use cases, performance tradeoffs, and system-level design choices.
• Expertise in using CRM tools for opportunity tracking, forecasting, and reporting.
• Comfortable operating in a resource-constrained, entrepreneurial environment with a bias for execution.

Preferred Traits:

• Highly strategic yet hands-on; can operate independently while coordinating cross-functional efforts.
• Persuasive communicator with strong presentation, negotiation, and interpersonal skills.
• Insightful and proactive; anticipates challenges and develops action plans to stay ahead of customer expectations.
• High integrity, detail-oriented, and driven by measurable results.

Education:

• Bachelor’s degree in Electrical Engineering or a related technical field; equivalent experience considered.