Director/VP Business Development

About MadConnect
MadConnect is powering the future of agentic advertising and marketing. AI agents are about to transform how brands and agencies activate, measure, and scale. MadConnect is the connectivity infrastructure making that possible.

MadConnect helps marketers, agencies, and technology companies connect the platforms they rely on without having to build and maintain every integration themselves.

Our Intelligent Connectivity Layer (ICL) gives companies a faster, more scalable way to connect across the advertising and marketing ecosystem, whether they are activating audiences, measuring performance, accessing data, or enabling AI agents to take action.

As AI becomes central to how marketing gets done, connectivity becomes critical. MadConnect provides the underlying infrastructure that lets platforms work together and gives AI the access it needs to operate across them.

We’re one of the fastest-growing companies in adtech, and we’re just getting started. We’re known as one of the fun, bold, and innovative players in our space. Our industry presence is undeniable: our events are packed, our brand is magnetic, and our culture is the real deal. We move fast, think big, and have a lot of fun doing it.

The Role
The connectivity that powers MadConnect only works if we’re deeply integrated into the platforms that marketers, agencies, and brands depend on every day. We’re looking for a Director/VP Business Development to build, structure, and monetize strategic relationships across the advertising, media, and technology ecosystem.

You’ll own the complete partnership lifecycle with major platforms such as Amazon Ads, The Trade Desk, Google, Meta, Walmart, NBCUniversal, Netflix, and other DSPs, publishers, and technology partners. Every one of those relationships is both a commercial negotiation and a technical integration: you’ll secure the API access and emerging agentic interfaces, including MCP, that make connectivity possible, then set the terms that make it valuable to both sides.

This is a builder’s role, not a caretaker’s. You’ll define the deal structures we use, negotiate them, and then work across Legal, Finance, Product, and Sales to operationalize what you sign, so a partnership that looks good on paper actually drives adoption, creates commercial opportunities, and provides durable technical access.

You’ll also stand up our channel partner motion from the ground up, structuring the economics and enablement that create opportunities for MadConnect through referral, co-sell, reseller, and delivery partnerships across agencies, consultancies, and technology partners.

You’ll sit at the intersection of partnerships, business development, sales, product, and legal, acting as the strategic liaison that makes MadConnect the connectivity partner platforms think of first when their customers need to connect.

What You’ll Do

• Own end-to-end relationships with priority platform endpoints (DSPs, SSPs, retail media networks (RMNs), walled gardens, CDPs, and cloud providers), building coverage across their BD, product, engineering, and executive teams.
• Secure and expand the technical access our connectivity depends on: production API credentials, sandbox environments, rate limits, named technical contacts, and partner program tiers and certifications.
• Champion MadConnect’s API and MCP connections, positioning us as the layer that makes partner data and capabilities accessible to agentic and AI-driven workflows.
• Identify new platforms and integration targets that expand our reach, and build the business case for prioritizing them.
• Stay ahead of API changes, deprecations, certifications, and roadmap shifts before they become customer-facing problems.
• Define the commercial architecture of each partnership: revenue share, referral and co-sell economics, reseller margin, minimum commitments, and volume tiers.
• Negotiate the full contractual stack, including partnership and reseller agreements, MSAs, API agreements, SLAs, and co-marketing commitments. Own redlines with counsel from term sheet to signature.
• Hold the terms that matter most in connectivity deals: API access guarantees and deprecation notice, exclusivity scope, IP ownership, liability, and wind-down mechanics.
• Build MadConnect’s channel program from the ground up across consultancies, systems integrators, cloud providers, CDPs, platforms, and technology resellers.
• Operationalize every partnership across Sales, Finance, Customer Success, Product, and Marketing so signed agreements translate into measurable business outcomes.
• Run a disciplined cadence with every strategic partner: working sessions, QBRs, executive alignment, and clear escalation paths. Maintain sponsor coverage through reorgs and leadership changes.
• Educate partner sales and solutions teams on where we fit and when to bring us in, and build the enablement assets that make it stick.
• Work with Product and Engineering to translate partner requirements into connector prioritization and ensure what you sign is deliverable.
• Build the internal infrastructure that makes partnerships repeatable: contract templates, approval thresholds, partner CRM hygiene, and a single source of truth on what we’ve committed to whom.

What You’ll Bring

• 8+ years in strategic partnerships, platform partnerships, or business development in ad tech / martech, with real ownership of commercial outcomes rather than relationship maintenance alone.
• A track record of independently structuring, negotiating, and closing complex commercial agreements. You’ve written term sheets, run redlines, and know which points to hold and which to trade.
• Strong existing relationships across major advertising platforms, DSPs, publishers, systems integrators, and/or data companies.
• Demonstrated ability to turn strategic partner relationships into meaningful commercial opportunities, customer introductions, co-sell activity, and measurable business impact.
• Experience building or scaling a channel or reseller program, including partner economics and the operational mechanics behind them.
• Deep understanding of the ad tech and martech ecosystem: how brands, agencies, platforms, and data providers actually work together, and where the friction lives.
• Genuine comfort with APIs, integrations, and developer programs. You don’t need to write code, but you need to hold a credible conversation with a partner’s engineering lead.
• Commercial fluency: you can model a deal, understand its margin implications, and explain the economics to a CFO.
• Highly connected and proactive, comfortable with autonomy and ambiguity, and ready to build the playbook rather than inherit one.
• Particularly relevant: experience at leading ad tech, activation, measurement, identity, data, or connectivity platforms; familiarity with clean rooms, identity resolution, or data collaboration; and exposure to MCP, agentic AI tooling, or emerging AI-driven data access patterns.

Please apply directly on our website: https://madconnect.ai/career/director-vp-business-development/