Content Creator (Shopping App)

About Scout
Scout is a shopping app that makes online shopping social, personal, and fun. You talk to it like you'd talk to a friend with great taste. It learns what you like, finds things you'd never have found on your own, helps you put together looks, and sells the stuff in your closet you're done with. And it's built to be shared: your friends can shop your taste, you can shop theirs, and gifting finally gets easy.

We're a small team in New York. The founders, Ethan Arpi and Swati Vauthrin, previously ran the shopping and Reels teams at Instagram. We're early, we're moving fast, and we're building toward the holiday season. This is the moment where Scout has to become something people talk about, and you'd be the person making that happen.

The role
You will be the face and voice of Scout across all of our major channels: TikTok and Instagram Reels first, and wherever else our audience turns out to be, whether that's YouTube, Discord, or something that doesn't exist yet. You'll post on Scout's accounts, and you'll help define what Scout looks and sounds like to the world. This is not a "manage the calendar" job. You're on camera, you're shipping video all the time, and you're working directly with the founders.

What you'll do

• Concept, shoot, edit, and post short-form video on both Scout's accounts
• Build recurring formats around what Scout does best: taste, trends, hauls, closet flips, gifting, niche obsessions, and finding the thing nobody else can find
• Try the app constantly and turn what you find into content, then feed what you learn back to the product team
• Bring other people into the frame: collabs with tastemakers and creators, features on people with their own obsessions, man-on-the-street interviews, and whatever else gets Scout in front of new audiences
• Watch the numbers, figure out what's working, and double down fast
• Show up with your own ideas about hooks, formats, and platform best practices, and stay open to feedback
• Help with IRL shoots and activations around the city as we plan them

Who you are

• You love to shop and you have strong opinions about it
• You get obsessed with things: trends, niche hobbies, a specific pair of shoes, a category nobody else cares about yet
• You love being on camera and you're comfortable being the face of a brand
• You know Gen Z shopping culture cold, whether because you live it or because you've built an audience in it.
• You're social. You'd rather stop a stranger on the street or DM a creator you admire than shoot alone in your apartment, and you see other people's taste as material, not competition
• You have real taste and style, and you're not a perfectionist about it. Volume and speed beat polish
• You can turn out a lot of content very quickly and you'd rather post than overthink
• You already use TikTok and Reels as a creator, not just a viewer, and you'll share your accounts with us
• You're fluent in CapCut, Edits, or similar, and you're curious about AI tools like Claude and Higgsfield to move faster
• You're a self-starter who thrives in a fast-paced, early-stage environment where the plan changes weekly
• Ideally you live in NYC, but we can be flexible for the right person *