Part-Time Lifecycle & Growth Marketer

We're looking for an experienced lifecycle and content marketer who can own the full execution of our growth marketing programs across multiple audiences: referring providers, field teams, and members/families. This is a builder role for someone who thrives working independently, uses AI tools to multiply their output, and can move quickly without heavy oversight.

You'll be the primary marketing execution partner for our VP of Strategy & Operations, taking ownership of email marketing, enablement materials, content planning, and growth automation—with some foundational assets to build from but plenty of greenfield opportunity.

What You'll Own

Lifecycle & Email Marketing (Core Focus)

• Referring provider email marketing: Own the weekly email newsletter to our network of clinicians, discharge planners, and health system partners
• Member email marketing: Build and launch our first member-facing email program (currently nothing in place)
• Automated behavioral campaigns: Set up and optimize lifecycle sequences in our marketing platform
• Cold outbound campaigns: Manage and optimize Apollo sequences and other outbound programs

Content & Enablement

• Field team enablement materials: Create monthly materials for our community liaison and enrollment teams (~monthly cadence)
• Member-facing materials: Develop patient and family education content (minimal work done here to date)
• Social media content calendar: Plan and execute LinkedIn and Meta content; video content (e.g., clinic tours) is a stretch goal

Growth Operations & Tech

• Growth tech stack and automations: Own setup and configuration of new marketing platforms and automations
• Website updates: Make minor updates as needed (e.g., adding team members, updating copy)

What Success Looks Like

• Referring providers receive consistent, high-quality weekly communications that drive engagement and referrals
• Our field teams have the materials they need to educate partners and convert referrals
• Members receive timely, relevant email communications throughout their journey
• Marketing automation runs smoothly with minimal manual intervention
• Social channels have a consistent presence that reinforces our brand and clinical differentiation

Who You Are

Must-haves:

• 5+ years of lifecycle and email marketing experience, ideally in healthcare, B2B2C, or complex sales environments
• Strong content creation skills — you can write compelling copy for multiple audiences (clinical professionals, patients/families, internal teams)
• Marketing automation expertise — you've set up ESPs, CRMs, and behavioral triggers before
• Self-directed and resourceful — you don't need hand-holding; you clarify scope, execute, and bring solutions
• AI-native operator — you use tools like Claude, ChatGPT, or similar to accelerate your work
• Healthcare fluent (preferred) — HIPAA awareness, comfort with clinical terminology, and sensitivity to patient-facing communications

Bonus points for:

• Experience with FreeAgent CRM, MailChimp, or similar platforms
• Background in mental health, behavioral health, or complex medical conditions
• Experience supporting field/sales enablement programs
• B2B healthcare marketing (provider outreach, health system partnerships)

What You're Walking Into

• Existing foundation: Some referring provider and field enablement materials already exist as a starting point
• Greenfield opportunity: Member marketing and lifecycle automation are largely net new
• Collaborative environment: You'll work closely with our VP of Strategy & Operations (Missy) and have support from a fractional growth advisor (Serena)
• Fast-moving culture: We value speed, experimentation, and transparency

Logistics

• Time commitment: Part-time (~15-20 hours/week)
• Budget: ~$5K-8K/month retainer
• Start date: ASAP — we need to move quickly
• Tools you'll use: FreeAgent CRM, MailChimp (or new ESP/CRM to be determined), LinkedIn