Founding Growth & Content Lead

DayOf is building two connected products for the wedding industry, a marketplace where couples can discover and book wedding professionals, and business software that helps those professionals run their companies.

The product is already built and live. Our biggest challenge now is distribution.

We're looking for a Founding Growth & Content Lead who wants to take real ownership of that side of the company. This is not a role where you'll simply receive a content calendar and schedule posts. We want someone who is interested in figuring out what actually gets DayOf in front of wedding professionals and couples.

You'll work directly with company leadership to build and test our organic growth strategy, with an initial focus on TikTok, Pinterest, Instagram, content repurposing, and other distribution opportunities we discover along the way.

You'll help create content, identify topics and formats worth testing, repurpose founder and product content, track what is working, and continuously improve how we reach both sides of the marketplace.

We're particularly interested in someone early in their career who wants significant hands-on experience building growth at a startup. You do not need ten years of marketing experience. You do need good judgment, strong taste, curiosity, consistency, and the willingness to test ideas instead of waiting for someone to tell you exactly what to post.

DayOf is still early from a revenue standpoint, so this role is not salaried initially. Compensation will include equity and performance-based upside, with the intention of transitioning to paid compensation as revenue grows.

This is a fully remote role based in the United States.

What you'll own
• TikTok and Pinterest growth strategy
• Content creation and repurposing
• Vendor-focused Instagram content
• Short-form video editing and publishing
• Content research and ideation
• Basic growth analytics and reporting
• Testing new organic distribution channels
• Working directly with the founder on messaging and positioning

You might be a good fit if
• You understand TikTok, Pinterest, Instagram, or short-form content beyond simply posting to them
• You're comfortable testing ideas and learning from what doesn't work
• You have strong visual and written judgment
• You're interested in startups, marketplaces, weddings, creators, or small businesses
• You want meaningful responsibility rather than an internship where you watch from the sidelines

We care much more about what you can make and how you think than where you went to school.