GTM Lead — Kitab

Kitab (kitab.com) is hiring a GTM Lead to help bring ancient wisdom to modern problems — making timeless ideas, starting with the Gita, practical and accessible for people today. You'll be one of the first people shaping how the world discovers Kitab, building genuine trust and awareness for something rooted in purpose rather than chasing hype.

We believe growth has to be earned, not bought. You'll get the fundamentals right first — brand, audience, and positioning — then use PR, social, and campaigns to carry Kitab's story to the world. You'll also set the rhythm for how marketing runs at Kitab: clear quarterly goals, tight alignment with content and product, and AI-driven leverage baked into how the work gets done.

What you'll do:

• Build Kitab's foundational marketing assets — Brand Guidelines and Persona/ICP Discovery
• Plan and execute PR features and social awareness campaigns
• Set quarterly OKRs and KPIs for the marketing department, aligned with content, product, and leadership
• Own Kitab's GTM strategy — positioning, messaging, and channel strategy for growth
• Work closely with the content and video team so brand and messaging show up consistently everywhere

What we're looking for:

• 4–6 years in marketing or growth roles, ideally including hands-on GTM or 0-to-1 brand-building at a startup
• An AI-native operator — daily use of workflow automation (n8n), AI agents (Claude/Claude Cowork), AI video generation (Runway, Pika, HeyGen, ElevenLabs), and prompt engineering to get real work done
• Strong research instincts — comfortable digging deep into audience, market, and competitive context before acting
• Comfortable owning both strategic work (OKRs, positioning) and hands-on execution (PR, campaigns)
• A genuine pull toward Kitab's mission — this isn't just a marketing job for you

Bonus points:

• You've built or shared an AI automation workflow that runs in production, not just a demo
• You're active on LinkedIn or X talking about AI + marketing/growth
• You've shipped real content using AI video/image generation tools

First 90 days:

• Ship Brand Guidelines and complete Persona/ICP Discovery
• Define and publish Q1 marketing OKRs/KPIs
• Land 1 press feature and 1 social awareness campaign, each with a defined reach target
• Grow social following 20% QoQ while holding or improving engagement rate

To apply: tell us why you genuinely want to work with Kitab, and show us you've done real research on Kitab and our leadership team before applying.