Creative Director

We are a fast-growing creator management agency scaling from 30 to 80+ creators over the next 12 months, moving from $300,000 to $1,000,000+ per month in gross sales. Creative quality and output is the binding constraint on revenue per creator. This role exists to remove that constraint — by owning the creative direction, coaching, and commercial outcome of every creator in your pod.

THE ROLE
Every creator in this agency needs one person who owns their creative direction, their coaching, and their revenue outcome. That is this role.

You will manage a pod of creators, build and deliver their content plans, analyse what is performing across YouTube and Instagram, and coach them to produce stronger content so they grow their subscriber base and earn more. You are also the day-to-day relationship holder for your pod — fielding queries, resolving issues, and keeping those relationships healthy.

This is not a management role. You do not manage creators. You coach them, brief them, and hold the commercial outcome. Persuasion and relationship strength are your tools.

WHAT YOU WILL OWN
*Creative coaching — review what each creator in your pod is producing, identify where performance is dropping, and work with them directly to lift the quality of their output shoot by shoot

*Content and branding briefs — produce the briefs that direct each creator's output so every creator has a clear plan for what they are making, why, and what it is meant to achieve

*Data reviews — run regular performance reviews across your pod, identify what is winning and what is failing, and feed those findings back into the next round of briefs

*Competitor content analysis — analyse top performing content across the niche on YouTube and Instagram, pull the patterns, and translate them into formats your creators can execute

*Revenue ownership — drive creators toward their revenue targets using creative and media as the lever, accountable for the commercial trajectory of your pod

*Client support and retention — handle creator queries, resolve issues quickly, and reduce churn through strong day-to-day relationship management

*Onboarding new creators — own the onboarding of new creators joining your pod, set the creative baseline, build the first plan, and get them producing to standard fast

*Reporting upward — report pod performance, risks, and creator issues to the Head of Client Success on the agreed cadence

Requirements & qualifications
NON-NEGOTIABLES
— Self-starter who runs their lane without micromanagement once trained
— Ownership mindset — you own the result of your pod, not just the activity
— Operates through influence and coaching, not authority
— Comfortable being commercially accountable for creative decisions

WHAT YOU WILL BE MEASURED ON
— Subscribers per creator — average subscriber count across your pod, tracked over time
— Creator churn — the rate at which creators in your pod leave
— Speed to revenue for onboarded creators — time taken for a new creator to reach a defined revenue threshold
— Targets and weightings set quarterly with the Head of Client Success.

WHAT YOU BRING
Experience (non-negotiable)
— 3+ years in content strategy, branding, or creative direction
— Direct experience working with on-camera talent or creators — briefing them and coaching their performance

Experience (preferred)
— Creator economy or influencer marketing background
— Has worked in an environment where content performance was tied to revenue and been measured on it
— Experience running content across multiple accounts or brands simultaneously

Skills (must-have)
— Short-form video fluency across Instagram and YouTube, with a clear point of view on why content performs
— Brief writing — translating analysis into plans that others can execute
— Coaching and delivering feedback that lifts performance without damaging the relationship
— Data literacy — reading performance dashboards and acting on what they show
— Client relationship management

Skills (preferred)
— Analytics and dashboard proficiency
— Conflict resolution
— Hands-on editing or production knowledge

Who you are (non-negotiable)
— A self starter who owns their lane and does not wait to be directed
— Bubbly and energetic — you bring energy into every interaction and lift the people around you
— Able to hype creators up and make them feel like they are winning
— People-centred — a natural coach who gets genuine satisfaction from other people's progress
— Ownership mindset — you own the outcome of your pod, not the activity

WHAT WE OFFER
— $2,000 to $3,000 per month OTE, dependent on experience
— Fully remote, full-time (Monday-Friday, 7AM-4PM SAST)

LOGISTICS
Location: Fully remote. South Africa preferred,
Hours: Full-time, 8 hours per day, 5 days per week
Language: Fluent, professional-level English required — written and verbal
Reports to: Head of Client Success

APPLY HERE: https://emfhr.netlify.app/f/3b182e66-2517-8108-87fc-f0c6c7b67e6f?source=Others&jobPost=3b182e66-2517-8144-9f40-d9b4a54627c6&role=3b182e66-2517-8125-acc5-c3b600bf7dc9