Marketing Manager

Location: Remote / Tampa, FL preferred
Type: Equity Only
Department: Marketing
Reports to: Founder & CEO

About Sparkyl

Sparkyl is building the marketplace for vehicle care — connecting vehicle owners and businesses with trusted mobile detailers and car wash professionals.

We’re building a technology-driven marketplace designed to make vehicle care easier, more convenient, and more accessible.

As Sparkyl grows, we’re looking for a Marketing Manager to help turn the brand into a recognizable name in the automotive and vehicle-care space.

The Role

We’re looking for a creative, entrepreneurial Marketing Manager who wants to take ownership of Sparkyl’s marketing strategy and help drive customer, provider, and brand growth.

This is not a traditional corporate marketing role.

You’ll work directly with the founding team to develop campaigns, create content, experiment with new acquisition channels, build partnerships, and turn Sparkyl into a brand people recognize.

You’ll have significant creative freedom and the opportunity to help build the marketing function from the ground up.

What You’ll Do
Develop and execute Sparkyl's overall marketing strategy
Create campaigns designed to drive customer and provider acquisition
Manage Sparkyl's social media presence
Develop content strategies that increase awareness, engagement, and conversions
Coordinate paid advertising campaigns and creative testing
Develop ad creatives, messaging, offers, and campaigns
Analyze marketing performance and identify opportunities for improvement
Build and manage email and SMS marketing campaigns
Help grow Sparkyl's community of vehicle owners and detailing professionals
Develop partnerships with businesses, gyms, automotive organizations, influencers, and relevant brands
Coordinate influencer and creator marketing initiatives
Support local market launches and grassroots marketing campaigns
Develop promotional campaigns and referral initiatives
Help establish Sparkyl's brand voice and visual identity
Track marketing KPIs and report results to the founding team
Experiment with new growth channels and marketing strategies
Turn successful experiments into repeatable growth systems
Growth & Acquisition

A major part of this role will be figuring out what actually drives growth.

You'll be expected to test and learn across channels including:

Meta Ads
Google Ads
Organic social
Influencer marketing
Partnerships
Referral programs
Email marketing
Community marketing
Local events
Content marketing
SEO
Direct-response campaigns

We care less about vanity metrics and more about customers, providers, bookings, revenue, and measurable growth.

What We're Looking For
Creative and highly resourceful
Comfortable operating without a playbook
Data-driven and results-oriented
Strong at storytelling and brand building
Comfortable experimenting and testing ideas quickly
Strong writer and communicator
Familiar with social media and digital advertising
Comfortable using AI and modern marketing tools
Highly self-motivated
Able to work independently
Excited about startups and early-stage companies
Ideal Background

Experience in any of the following is a plus:

Growth marketing
Digital marketing
Social media marketing
Performance marketing
Startup marketing
Brand marketing
Content creation
Paid advertising
Influencer marketing
Community building
B2C marketplaces
SaaS or technology companies

Startup experience is a plus, but not required.

We're more interested in what you've actually built and grown than where you worked.

What Success Looks Like

In this role, success means helping Sparkyl:

Grow brand awareness
Acquire more vehicle owners
Acquire more detailing providers
Increase marketplace bookings
Build a strong social presence
Develop repeatable acquisition channels
Build a recognizable brand in the vehicle-care industry
Create marketing systems that can scale beyond Tampa
Why Sparkyl?

You'll be joining Sparkyl at an early stage and working directly with the founding team.

This is an opportunity to:

Own Sparkyl's marketing function
Help define the company's brand
Build marketing systems from the ground up
Experiment with new growth strategies
Work directly with the founder
Have significant creative freedom
Help shape Sparkyl's go-to-market strategy
Earn equity in an early-stage startup
Participate in the upside you help create
Compensation

Equity Only

This is an opportunity for someone who believes in Sparkyl's vision and wants meaningful ownership in the company while helping build something from the ground up.