Digital Marketing & SEO Specialist

Company Overview:

• We are a newly established company specializing in door access control systems, locksmith services, doors, and glass works, serving customers across the Greater Toronto Area (GTA), Canada.
• As we build our online presence, we are looking for a Digital Marketing & SEO Specialist who can help establish our brand, generate local leads, and grow our visibility online.

Role Responsibilities:

• Help plan and develop a professional company website.
• Optimize the website for local SEO and Google search visibility.
• Conduct keyword research focused on the Greater Toronto Area.
• Create and manage social media pages and content.
• Develop social media marketing strategies to increase brand awareness and leads.
• Set up, optimize, and manage Google Ads campaigns.
• Manage and optimize the company's Google Business Profile (Google My Business).
• Improve local search rankings, visibility, and online presence.
• Monitor website, SEO, Google Ads, and social media performance.
• Identify opportunities to increase local leads, calls, inquiries, and website traffic.
• Provide recommendations on content, keywords, landing pages, and online marketing strategy.
• Track and report key marketing metrics and campaign results.

Required Experience & Skills:

• Proven experience in SEO, particularly Local SEO.
• Experience managing Google Ads.
• Strong experience with Google Business Profile / Google My Business.
• Experience managing business social media accounts.
• Experience with website creation, optimization, or management.
• Understanding of keyword research, on-page SEO, technical SEO, and link-building strategies.
• Experience generating leads for local service-based businesses is highly preferred.
• Knowledge of Google Analytics and Google Search Console is a plus.
• Strong understanding of digital marketing strategy and lead generation.
• Excellent written and spoken English.
• Highly organized, proactive, and able to work independently.

Ideal Candidate Profile:

• The ideal candidate has worked with home services, construction, locksmith, security, doors, glass, access control, or other local service businesses and understands how to attract customers through Google Search, Google Maps, social media, and paid advertising.