Director of Marketing, Communications

Director of Marketing, Communications needed for a Salt Lake City library.

**Position Summary**

Reporting to the Chief Advancement Officer, the Director of Marketing, Communications and Events provides strategic leadership across all marketing, communications, media, and event services functions. This is a senior leadership role operating at the intersection of brand, community engagement, advancement, and public presence.

The ideal candidate brings the media fluency of a seasoned public spokesperson and the strategic depth of an integrated marketing leader, paired with the operational know-how to oversee a professional event services team that supports both Library-led programming and patron and community group bookings across the system.

**Key Responsibilities**

**Leadership and Team Management**

• Lead, mentor, and develop an eight-person team across Marketing and Communications (4) and Event Services (4), building a culture of collaboration, accountability, and service excellence
• Set clear goals, provide regular coaching and feedback, and conduct performance reviews for all direct reports
• Establish and continuously refine workflows and processes across both departments to ensure operational efficiency and cross-team cohesion
• Serve as a senior member of the Advancement leadership team, contributing to organizational strategy, budget planning, and institutional priorities in partnership with the Chief Advancement Officer

**Marketing, Communications and Brand**

• Develop and execute an integrated annual marketing and communications strategy that builds the Library's brand, grows community awareness, and drives measurable program and event attendance
• Serve as the Library's primary brand steward, owning and protecting voice, visual identity, and messaging consistency across all touchpoints
• Lead all earned media strategy: cultivate and maintain relationships with local, regional, and statewide press; serve as primary media contact and institutional spokesperson
• Write and prepare executive communications including talking points, speeches, and media briefs for the Library Director and senior leadership
• Oversee all digital and traditional channels: social media, email marketing, website content, print, advertising, and direct mail
• Develop and track KPIs and performance metrics; translate data into actionable strategy

**Media Presence and Public Communications**

• Serve as a confident, on-camera spokesperson for the Library in broadcast, digital video, and live public settings, including press appearances, recorded segments, social video, and community events
• Prepare leadership and staff for media interviews and public appearances; develop media training protocols as needed
• Lead the development of video content, multimedia storytelling, and public-facing communications that extend the Library's reach and mission
• Manage communications and logistics for complex, high-profile media events featuring notable guests, elected officials, or community leaders

**Foundation and Advancement Alignment**

• Partner with the Executive Director of the Foundation and Chief Development Officer to develop marketing and communications strategies that directly support The Salt Lake City Library Foundation

**Event Services Operations**

The Event Services team functions as the Library's in-house event logistics and production operation. They support Library staff planning programs and public events, and serve patrons and community organizations booking meeting rooms and large-scale rental spaces across the system. This team does not plan Library events -- they execute them with professionalism and precision.

• Oversee day-to-day operations of the four-person Event Services team, including A/V support staff, ensuring consistent, high-quality service delivery across all 9 branches
• Develop and maintain systems, standards, and workflows for room bookings, rental agreements, setup and breakdown, A/V production, and on-site event support
• Serve as the senior point of accountability for all event services, from small meeting room bookings to large-scale community and revenue-generating rentals
• Manage and grow the Library's venue rental program as a revenue stream, including pricing structures, client relations, and capacity planning
• Ensure the team provides a seamless, professional experience for all clients -- internal Library departments, individual patrons, nonprofit organizations, and private event renters
• Oversee A/V equipment inventory, maintenance, and staff training to ensure technical readiness across all venues
• Partner with Facilities, Security, and Library leadership to coordinate logistics for high-traffic or high-profile events

**Social Media and Digital Engagement**

• Own and oversee the Library's social media strategy across all platforms.

**Cross-Functional Collaboration**

• Partner closely with the Development team to align communications and marketing strategy with donor engagement and fundraising goals
• Collaborate with branch managers and program staff to surface stories, amplify commun

ity impact, and ensure Library-wide voice consistency

• Coordinate with Facilities, IT, and Security teams to support seamless event services operations across all locations
• Serve as a key liaison between Marketing, Event Services, Development, Programs, and senior leadership

**Qualifications**

**Required**

• 7+ years of progressive experience in marketing, communications, media relations, or event services management, with at least 3 years in a director or senior leadership role
• Demonstrated experience managing and developing multi-person teams
• Proven on-camera spokesperson experience in broadcast, digital video, or live public settings -- comfortable and compelling in front of a camera or at a podium
• Demonstrated social media strategy experience across multiple platforms
• Strong written and verbal communications skills; exceptional storytelling instincts
• Budget management experience

**Preferred**

• Experience managing venue rentals or event services as a revenue-generating function, including client relations, pricing, and capacity planning
• Familiarity with A/V systems, production equipment, or technical event support operations
• Background in a public library, nonprofit, academic institution, arts organization, civic engagement, or other mission-driven environment
• Experience developing executive communications, media training programs, or spokesperson preparation
• Familiarity with CRM platforms (e.g., Salesforce, Bloomerang), event management software, marketing automation tools, and analytics dashboards
• A genuine passion for public services, literacy, community access, and the unique role libraries play in civic life

**What We Offer**

• Grade 35; pay range $111,675.20 to $167,523.20. Compensation is commensurate with experience.
• This is a full time position and includes excellent benefits{rel="noopener noreferrer" target="_blank"}

such as paid vacation, health and life insurance, and Utah Retirement Systems benefits.

• A mission-driven culture where your work directly and visibly serves the Salt Lake City community
• Senior leadership role with real strategic influence and a seat at the Advancement table
• A rare opportunity to lead a unified Marketing, Communications and Event Services operation at one of Utah's most beloved and trusted public institutions