Senior Graphic Designer

Position Overview

The Senior Graphic Designer serves as the College's lead creative professional and is responsible

for developing high-quality visual communications that advance Talladega College's mission,

strategic priorities, and institutional brand. Reporting to the Director of Communications and

Marketing, this position provides creative leadership for the design, production, and

implementation of print, digital, multimedia, and environmental graphics that support

recruitment, institutional advancement, enrollment management, academic affairs, athletics,

student engagement, alumni relations, and presidential initiatives.

The Senior Graphic Designer collaborates with faculty, staff, administrators, students, and

external vendors to create compelling visual communications that enhance the College's

reputation and ensure brand consistency across all platforms. The position serves as a brand

ambassador by maintaining the integrity of the College's visual identity while utilizing

innovative design strategies, emerging technologies, and multimedia storytelling to engage

diverse audiences.

Essential Duties and Responsibilities

Creative Strategy, Brand Management, and Marketing

 Design and develop creative concepts that support Talladega College's strategic

marketing and communications initiatives.

 Collaborate with the Director of Communications and Marketing to develop and execute

integrated marketing campaigns supporting admissions, enrollment management,

institutional advancement, alumni engagement, athletics, academic affairs, student affairs,

and major institutional initiatives.

 Produce high-quality print and digital communications including brochures, annual

reports, magazines, newsletters, invitations, advertisements, presentations, digital

publications, environmental graphics, signage, event collateral, and promotional

materials.

 Ensure consistency with the College's visual identity standards, including typography,

color palettes, photography, logos, templates, and graphic elements.

 Assist in developing, implementing, and maintaining the College's Brand Standards

Guide and visual identity system.

 Recommend innovative creative strategies that strengthen institutional visibility, support

enrollment and fundraising goals, and enhance the College's reputation.

Digital Design, Multimedia, and Creative Content

 Design graphics and digital assets for the College website, email marketing, social media,

digital advertising, presentations, and other online communications.

 Develop multimedia content, including motion graphics, animations, infographics, digital

illustrations, interactive content, and short-form videos that support institutional

storytelling.

 Utilize Adobe Creative Cloud, Canva Pro, and other emerging creative technologies to

develop engaging visual communications.

 Capture and edit photography and videography for campus events, student life,

academics, athletics, alumni engagement, and institutional marketing initiatives.

 Maintain and organize the College's digital asset management system, including

photography, graphics, logos, templates, brand assets, videos, and archived creative

materials.

 Stay current with emerging design trends, AI-assisted creative tools, accessibility

standards, and best practices in higher education marketing and communications.

Creative Project Leadership, Production, and Analytics

 Manage multiple creative projects simultaneously from concept through final production

while ensuring quality, accuracy, and timely completion.

 Meet with campus clients to define project goals, target audiences, scope, timelines,

budgets, and deliverables.

 Coordinate print production, including file preparation, proofing, color management,

vendor communications, production oversight, and delivery.

 Manage relationships with printers, promotional product vendors, photographers,

videographers, and other external creative partners.

 Maintain project schedules, production workflows, and creative documentation while

identifying opportunities to improve efficiency and service delivery.

 Utilize data and analytics from digital platforms, website traffic, email marketing, and

social media channels to evaluate the effectiveness of creative campaigns and recommend

improvements that increase audience engagement, strengthen brand awareness, and

support institutional goals.

 Monitor campaign performance and provide recommendations based on engagement

metrics, user behavior, and marketing outcomes.

 Support major College events, including Convocation, Commencement, Homecoming,

Founders' Day, Alumni Reunion, fundraising campaigns, presidential events, and other

institutional initiatives.

 Serve as a collaborative creative resource by providing design consultation and visual

communication solutions to faculty, staff, and administrators.

Minimum Qualifications

Required

 Bachelor’s degree in graphic design, visual communications, digital media, fine arts,

marketing, communications, or a closely related field.

 Minimum of three (3) years of progressively responsible professional graphic design

experience.

 Demonstrated expertise using Adobe Creative Cloud, including Photoshop, Illustrator,

InDesign, Acrobat, Premiere Pro, and After Effects.

 Demonstrated proficiency using Canva Pro and Microsoft Office 365.

 Experience designing for both print and digital media.

 Strong portfolio demonstrating creative excellence, brand development, and integrated

marketing campaigns.

 Excellent project management, organizational, and communication skills.

 Ability to manage multiple projects simultaneously while meeting deadlines.

Salary

Salary is competitive and commensurate with education, experience, and qualifications.

Application Process

Qualified applicants should submit:

 Talladega College Employment Application

 Cover Letter

 Resume or Curriculum Vitae

 Three Professional References

 Copies of College Transcripts (official transcripts required upon hire)

 Portfolio or examples of communications, marketing, branding, or media work

(preferred)

Application materials should be submitted to: h [email protected]. The packet consists of the TC

application, cover letter, resume, listing of at least three (3) professional references, and copies

of college transcripts. Official transcripts will be required if hired in the position.

An equivalent combination of education and experience from which comparable knowledge

is acquired may be considered.