Freelance Performance Marketing Specialist

Contractual | Remote | Project-Based
Business Unit: Meta2Scale – A Meta2 Labs Company

About Meta2Scale

Meta2Scale is the Performance Marketing and Organic Growth division of Meta2 Labs, helping startups, SMBs, and enterprise businesses accelerate customer acquisition through measurable digital marketing.

We specialize in Performance Marketing, SEO, Search Engine Marketing (SEM), Marketplace Growth, Conversion Rate Optimization (CRO), and Growth Strategy. Our focus is simple: build scalable acquisition engines that generate qualified leads, increase revenue, and maximize marketing ROI.

As part of Meta2 Labs, Meta2Scale combines marketing expertise, data, technology, and AI-driven insights to deliver measurable business growth for clients across B2B and B2C industries.

Position Summary

Meta2Scale is looking for an experienced Freelance Performance Marketing Specialist to execute, manage, optimize, and scale paid advertising campaigns for a diverse portfolio of clients.

This is a hands-on execution role. You will be responsible for creating campaigns, managing budgets, optimizing performance, analyzing data, and continuously improving campaign outcomes across multiple advertising channels.

The ideal candidate has proven experience managing successful paid campaigns for both B2B and B2C clients and is comfortable working independently in a fast-paced agency environment.

Key Responsibilities
Campaign Planning & Execution
Plan, create, launch, and manage paid advertising campaigns aligned with client objectives.
Build campaign structures, audience segments, keyword strategies, bidding strategies, and budget allocations.
Execute campaigns for lead generation, eCommerce, marketplace growth, app promotion, and brand awareness.
Campaign Management

Manage and optimize campaigns across:

Search Advertising
Display Advertising
Social Media Advertising
Video Advertising
Shopping Campaigns
Marketplace Advertising (including Amazon Ads)
Professional Network Advertising
Remarketing & Retargeting Campaigns
Campaign Optimization
Monitor campaign performance on a daily basis.
Optimize campaigns to improve ROI and overall marketing performance.
Perform keyword optimization, audience refinement, bid adjustments, budget optimization, and creative testing.
Identify opportunities to reduce acquisition costs while improving lead quality and conversions.
Execute structured A/B testing across creatives, audiences, bidding strategies, and landing pages.
Performance Analysis
Track campaign performance using relevant analytics and reporting tools.
Identify trends, issues, and optimization opportunities.
Prepare weekly and monthly performance reports with actionable recommendations.
Ensure campaigns are accurately tracked and attributed.
Collaboration
Work closely with designers, content creators, developers, SEO specialists, and account managers to improve campaign performance.
Provide recommendations for landing page improvements and conversion optimization.
Support multiple client accounts simultaneously while maintaining delivery quality and timelines.
Required Qualifications
Minimum 3 years of hands-on experience managing paid advertising campaigns.
Demonstrated success managing campaigns for both B2B and B2C businesses.
Experience managing multiple client accounts simultaneously.
Strong understanding of customer acquisition, digital marketing funnels, and paid media optimization.
Excellent analytical and problem-solving skills.
Ability to interpret campaign data and make optimization decisions independently.
Strong communication and time-management skills.
Ability to work independently with minimal supervision.
Preferred Experience

Candidates with experience in the following will be preferred:

International campaigns (US, UK, Europe, GCC, APAC)
SaaS and Technology
eCommerce and D2C brands
Healthcare, Education, Real Estate, Financial Services, or Professional Services
Marketplace advertising, including Amazon Ads
Conversion Rate Optimization (CRO)
Multi-channel customer acquisition campaigns
Key Performance Indicators (KPIs)

Success in this role will be measured by:

Return on Ad Spend (ROAS)
Customer Acquisition Cost (CAC)
Cost per Lead (CPL)
Cost per Acquisition (CPA)
Conversion Rate
Qualified Lead Generation
Revenue Contribution
Campaign Scalability
Budget Efficiency
Client Satisfaction
Application Requirements

To be considered for this role, please submit the following:

1. Portfolio

Share three recent paid advertising projects that best represent your work.

For each project, include:

Industry
Business objective
Campaign type
Your role
Campaign duration
Approximate budget managed
Results achieved

1. Pricing

Please share your commercial proposal, including:

Project-based pricing
Monthly retainer (if applicable)
Scope of services included
Deliverables included
Reporting frequency
Estimated turnaround timelines

1. Case Studies

Provide examples demonstrating measurable outcomes, such as:

Increase in revenue
Improvement in ROAS
Reduction in CPA or CAC
Growth in qualified leads
Conversion rate improvements
Overall business impact

1. Additional Information

Please also include:

Industries you have worked with
Countries/regions you have managed campaigns for
Typical monthly advertising budgets you have managed
Availability to start
Weekly availability (hours)
What We're Looking For

We are looking for professionals who:

Take ownership of campaign performance.
Are highly organized and detail-oriented.
Base decisions on data rather than assumptions.
Continuously test, learn, and optimize.
Deliver measurable business outcomes.
Communicate proactively and work collaboratively.
Engagement Details
Freelance / Contractual Engagement
Remote
Project-based assignments with the opportunity for long-term collaboration
Flexible working hours
Work with clients across multiple industries and global markets

If you have a proven track record of building and optimizing high-performing paid advertising campaigns that generate measurable business results, we'd love to hear from you.